High Tide Inc.

Digital Marketing

• Own and maintain email marketing calendars across multiple brands
• Coordinate campaign timelines, approvals, creative assets, product information, and dependencies
• Support planning, QA, scheduling, deployment, A/B testing, and optimization of email campaigns
• Monitor email performance and report on campaign KPIs
• Coordinate multiple omnichannel marketing campaigns and maintain timelines, task lists, deliverables, and project documentation
• Coordinate creative briefs, campaign requirements, approvals, and asset delivery across teams
• Track campaign progress and flag risks, delays, and missing dependencies
• Support planning, execution, and optimization of paid media campaigns
• Monitor ROAS, CPA, CTR, conversions, and revenue
• Coordinate paid campaign requirements, audiences, promotional information, and creative assets
• Conduct outreach to affiliate partners, publishers, influencers, and prospective partners
• Support affiliate onboarding, communications, promotional coordination, reporting, and administration
• Support website marketing campaigns, promotional activations, landing pages, and digital initiatives
• Prepare campaign performance summaries and identify trends and opportunities
• Utilize AI tools for campaign analysis, competitive research, reporting, and marketing workflows
• Work with the Digital Marketing Manager and cross-functional teams to launch campaigns accurately and on time

Digital Marketing Specialist

• Own the strategic direction of email marketing across all brands as a revenue-driving channel
• Define email campaign approach, lifecycle strategy, and testing priorities
• Monitor email revenue, engagement, and conversion performance and identify improvements
• Direct Email Marketing Specialist optimization, testing, and scaling activities
• Drive strategy and performance across paid media, affiliate, and influencer channels
• Manage affiliate strategy, partner expansion, commission structures, campaign integration, and placement strategy
• Direct partner prioritization, campaign alignment, and optimization opportunities
• Evaluate affiliate partner performance and scale, optimize, or replace partners
• Define paid media usage, performance expectations, creative, messaging, audience targeting, and optimization
• Provide direction on influencer strategy, content, messaging, audience alignment, and effectiveness
• Define digital channel roles, performance targets, KPIs, and quarterly digital plans
• Lead cross-channel integration and campaign planning across email, web, paid, affiliate, and social
• Provide content direction and channel guidance to social teams and agency partners
• Consolidate performance insights and present monthly updates to marketing leadership
• Manage and guide the digital marketing team, setting expectations, priorities, and performance standards
• Support campaign planning, performance analysis, competitive benchmarking, reporting, and insight generation using AI
• Step in to support execution, analysis, troubleshooting, or operational tasks when needed

Digital Marketing Manager – Email/Affiliate

Recruitment

• Provide administrative support to members of the recruitment and onboarding team
• Partner with Recruiters to sort resumes of candidates for active mandates
• Provide administrative support for creating job postings and job specifications
• Sort candidates by reviewing resumes and job applications
• Follow up with candidates to advise them on interview schedules
• Assist the Recruitment team with research, analysis and implementation of programs, reports and projects
• Work with the HR team to facilitate orientation and onboarding of new employees
• Perform other duties as assigned

Talent Acquisition Coordinator

Social Media Manager

• Support the development and execution of social media strategies across multiple brands and platforms
• Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention
• Develop and manage social media content calendars
• Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs
• Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities
• Research emerging trends, creator content, viral formats, audience interests, cultural moments, and platform developments
• Manage content publishing across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels
• Schedule and publish content according to approved calendars and campaign plans
• Optimize content for engagement, reach, retention, audience growth, and channel performance
• Support creator and influencer outreach, identification, content planning, approvals, and deliverables
• Monitor comments, messages, reviews, tags, mentions, and social media conversations
• Monitor audience sentiment, engagement trends, customer feedback, and competitive activity
• Analyze social media metrics including engagement, reach, impressions, views, audience growth, click-through rates, and conversions
• Recommend adjustments to content formats, publishing schedules, creator initiatives, and channel strategies
• Prepare regular social media performance reports, content summaries, campaign recaps, content audits, and performance reviews
• Collaborate with content strategists, designers, videographers, editors, marketing stakeholders, and external partners
• Support content shoots, creator initiatives, product launches, marketing activations, and content preparation for publication

Social Media Content Strategist

Sales

• Provide friendly, knowledgeable, and service-oriented advice to customers
• Actively drive sales and support customers in making purchasing decisions
• Process cash register transactions and ensure accurate payments
• Maintain merchandise, restock products, and present them attractively
• Support inventory organization and stocktaking
• Assist with sales promotions and product range presentations
• Ensure the store is clean, organized, and welcoming
• Follow internal procedures, quality standards, and health, safety, and hygiene guidelines
• Work closely with the team and Store Manager

Digital Marketing Specialist

Digital Marketing Manager – Email/Affiliate

Talent Acquisition Coordinator

Social Media Content Strategist

Sales Associate – Part-Time