Social Media Content Strategist

High Tide Inc.

. Support the development and execution of social media strategies across multiple brands and platforms .

Posted 9/29/2026full-timeRemote • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in social media strategy development, content management, and audience engagement across multiple platforms. Proficient in analyzing social media metrics to optimize performance and guide strategic recommendations.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Calendar ManagementSocial Media AnalyticsCommunity ManagementCopywriting Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media MarketingContent MarketingDigital MarketingAudience DevelopmentContent PlanningPerformance AnalysisTrend ResearchCampaign ManagementContent OptimizationEngagement Metrics

Soft Skills

Communication SkillsOrganizational SkillsStakeholder Management

Tools & Technologies

Social Media Scheduling PlatformsAnalytics PlatformsContent Management Systems

Industry Keywords

Brand AwarenessCustomer AcquisitionCommunity GrowthContent PublishingInfluencer Outreach

About the role

Key responsibilities & impact

Support the development and execution of social media strategies across multiple brands and platforms
Identify opportunities to increase audience engagement, community growth, brand awareness, customer acquisition, and retention
Develop and manage social media content calendars
Coordinate content requirements across campaigns, product launches, promotional initiatives, and seasonal programs
Generate content ideas, campaign recommendations, social-first concepts, and platform-specific content opportunities
Research emerging trends, creator content, viral formats, audience interests, cultural moments, and platform developments
Manage content publishing across Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Pinterest, and emerging channels
Schedule and publish content according to approved calendars and campaign plans
Optimize content for engagement, reach, retention, audience growth, and channel performance
Support creator and influencer outreach, identification, content planning, approvals, and deliverables
Monitor comments, messages, reviews, tags, mentions, and social media conversations
Monitor audience sentiment, engagement trends, customer feedback, and competitive activity
Analyze social media metrics including engagement, reach, impressions, views, audience growth, click-through rates, and conversions
Recommend adjustments to content formats, publishing schedules, creator initiatives, and channel strategies
Prepare regular social media performance reports, content summaries, campaign recaps, content audits, and performance reviews
Collaborate with content strategists, designers, videographers, editors, marketing stakeholders, and external partners
Support content shoots, creator initiatives, product launches, marketing activations, and content preparation for publication

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Digital Media, Advertising, Public Relations, Journalism, or a related field, or equivalent professional experience
3+ years of experience in social media, content marketing, digital marketing, community management, or related fields
Strong understanding of major social media platforms, content trends, audience development, and platform best practices
Experience managing social media content calendars, publishing schedules, and platform execution
Strong copywriting, communication, and content planning skills
Experience utilizing social media analytics and performance data to guide strategic recommendations
Familiarity with social media scheduling, publishing, listening, and analytics platforms
Strong organizational skills with the ability to manage multiple projects simultaneously
Excellent communication and stakeholder management skills