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Director, Early Learning Market Development
Highlights for Children. Expand Highlights' presence in priority early learning markets, building on momentum and lessons learned from Florida .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing market-specific strategies and building sustainable growth opportunities in early childhood education. Proven ability to lead teams, foster relationships, and navigate funding and procurement processes to drive revenue generation.
Highest-signal resume keywords
Market DevelopmentRevenue GenerationCustomer Relationship ManagementEarly Learning Funding KnowledgeTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market DiscoveryProposal DevelopmentOpportunity ManagementStrategic PlanningForecasting
Soft Skills
Relationship BuildingCommunication AbilitiesOrganizational SkillsCommercial JudgmentAdaptability
Industry Keywords
Early Childhood EducationEarly Learning CoalitionsCollective Purchasing OrganizationsPublic AgenciesStakeholder Engagement
About the role
Key responsibilities & impact- Expand Highlights' presence in priority early learning markets, building on momentum and lessons learned from Florida
- Develop and maintain relationships with Early Learning Coalitions, public agencies, regional networks, and other organizations influencing purchasing decisions and access
- Identify opportunities through market discovery, customer engagement, and understanding of local funding, procurement, and decision-making processes
- Develop market-specific strategies connecting customer needs with Highlights solutions, including semicustom approaches
- Lead opportunities from initial engagement through proposal development, procurement, implementation, renewal, and expansion
- Represent Highlights' mission, brand, content, and expertise while building trusted long-term partnerships
- Generate revenue from new and existing markets while building foundations for sustained growth
- Evaluate opportunities based on customer need, market accessibility, funding pathways, and long-term growth potential
- Maintain visibility into key opportunities, customer relationships, market conditions, and next steps
- Bring market insights and recommendations into strategic planning and growth decisions
- Remain engaged in customer relationships, market development activities, and critical growth opportunities
- Recruit, coach, and lead market-facing resources, including employees, independent representatives, and flexible coverage models
- Establish operating disciplines around customer engagement, opportunity management, forecasting, and execution
- Partner cross-functionally to align solutions, pricing, proposals, implementation, and customer support with market needs
- Capture and share market learning, customer insights, and proven practices
- Represent Highlights in industry forums, conferences, and customer settings
Requirements
What you’ll need- Significant experience developing markets and generating revenue in early childhood education or a closely related field
- Demonstrated success entering new markets, building customer relationships, and creating sustainable growth opportunities
- Experience working with collective purchasing organizations, Early Learning Coalitions, public agencies, workforce or regional networks, or similar stakeholder groups
- Strong understanding of early learning funding, procurement, decision making processes, and the broader provider landscape
- Proven ability to identify opportunities, navigate ambiguity, move quickly, and convert relationships into meaningful business outcomes
- Experience leading, coaching, or coordinating distributed market facing teams and flexible coverage models
- Strong commercial judgment, relationship building skills, communication abilities, organization, and follow through
- Ability to balance strategic thinking with direct execution and adapt quickly based on market feedback and emerging opportunities