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Digital Marketing Director
HighTechLending, Inc. Lead digital acquisition across Google Search, Meta, LinkedIn, and emerging advertising platforms .
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Lead digital acquisition across Google Search, Meta, LinkedIn, and emerging advertising platforms
- Own paid media strategy, including account structure, bidding, targeting, creative testing, campaign optimization, and scaling
- Own organic search strategy and execution, including keyword research, on-page SEO, technical SEO, content optimization, and AEO
- Connect advertising spend to qualified leads, applications, and funded loans by integrating campaign, website, call-tracking, and CRM data
- Develop lifecycle email programs for prospecting, lead nurturing, re-engagement, and retention
- Drive full-funnel performance from first engagement through funded loan
- Improve lead volume, cost per lead, cost per qualified application, and cost per funded loan
- Lead website optimization and A/B or multivariate testing across website content, landing pages, forms, calls to action, advertisements, ad copy, keywords, and email
- Use Google Analytics and performance dashboards to monitor traffic, engagement, click-through rates, conversion rates, lead volume, costs, lead quality, and return on advertising spend
- Translate analytics insights into clear recommendations for management
- Manage budgets, forecasts, channel goals, key performance indicators, and return on investment
- Use marketing technology, automation, analytics, and AI-driven tools to improve targeting, personalization, reporting, and efficiency
- Partner with Marketing, Sales, Creative, IT, Compliance, and Legal to deliver effective, compliant customer experiences
Requirements
What you’ll need- 5+ years of progressive experience in digital marketing, performance marketing, paid media, SEO, SEM, or a related field
- Demonstrated success developing digital acquisition strategies and delivering measurable business results
- Hands-on expertise with Google Ads, Google Analytics, SEO, SEM, Meta Ads Manager, and LinkedIn Campaign Manager
- Demonstrated record managing substantial monthly budgets, auditing search terms and wasted spend, and making sound bidding and budget decisions when lead quality changes
- Experience with Google Search Console, Google Tag Manager, Looker Studio, SEMrush, or comparable platforms
- Strong knowledge of CRO, landing-page optimization, full-funnel marketing, A/B testing, and user experience
- Experience using WordPress or another content management system and Salesforce, including navigating Salesforce and generating reports
- Experience connecting Google Ads, GA4, call tracking, forms, CRM dispositions, applications, and funded loans, and feeding qualified lead outcomes back into ad optimization
- Advanced analytical skills, including dashboard development, forecasting, budget management, and performance measurement
- Excellent communication, collaboration, project management, and problem-solving skills
- Ability to work independently, manage competing priorities, and make informed, data-driven decisions
- Experience in mortgage, lending, banking, financial services, or another highly regulated industry is preferred
- Individual contributor role requiring hands-on experience
Benefits
Comp & perks- Fully remote work arrangement