HighTechLending, Inc

Digital Marketing

• Lead digital acquisition across Google Search, Meta, LinkedIn, and emerging advertising platforms
• Own paid media strategy, including account structure, bidding, targeting, creative testing, campaign optimization, and scaling
• Own organic search strategy and execution, including keyword research, on-page SEO, technical SEO, content optimization, and AEO
• Connect advertising spend to qualified leads, applications, and funded loans by integrating campaign, website, call-tracking, and CRM data
• Develop lifecycle email programs for prospecting, lead nurturing, re-engagement, and retention
• Drive full-funnel performance from first engagement through funded loan
• Improve lead volume, cost per lead, cost per qualified application, and cost per funded loan
• Lead website optimization and A/B or multivariate testing across website content, landing pages, forms, calls to action, advertisements, ad copy, keywords, and email
• Use Google Analytics and performance dashboards to monitor traffic, engagement, click-through rates, conversion rates, lead volume, costs, lead quality, and return on advertising spend
• Translate analytics insights into clear recommendations for management
• Manage budgets, forecasts, channel goals, key performance indicators, and return on investment
• Use marketing technology, automation, analytics, and AI-driven tools to improve targeting, personalization, reporting, and efficiency
• Partner with Marketing, Sales, Creative, IT, Compliance, and Legal to deliver effective, compliant customer experiences

Digital Marketing Director