Digital Marketing, Lead Generation Director

HighTechLending, Inc

. Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.

Posted 10/13/2026full-timeRemote • United StatesSenior💰 $105,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies focused on lead generation and performance optimization, utilizing tools such as Google Ads and Google Analytics/GA4. Proven ability to analyze data, improve conversion rates, and manage A/B testing to enhance marketing efficiency.

Highest-signal resume keywords

Digital Marketing StrategyLead GenerationSEO and SEMA/B TestingGoogle Analytics/GA4

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationSEOSEMA/B TestingConversion Rate OptimizationKeyword ResearchCampaign ManagementData AnalysisPerformance MetricsDigital Advertising

Soft Skills

Independent WorkProject PrioritizationOwnership

Tools & Technologies

Google AdsGoogle Analytics/GA4Meta Advertising Platforms

Industry Keywords

Financial ServicesMortgageLendingRegulated Industry

About the role

Key responsibilities & impact

Develop and execute digital marketing strategies focused on generating high-quality leads and driving business results.
Manage and optimize campaigns throughout the digital marketing funnel, from initial click through lead, application and conversion.
Monitor lead volume, lead quality, conversion rates, acquisition costs and other key performance metrics.
Identify opportunities to improve lead generation and overall marketing efficiency.
Develop and execute SEO strategies; conduct keyword research and optimize website content and landing pages.
Manage and optimize paid search campaigns, including Google Ads; develop keyword strategies, ad copy and campaign structures.
Monitor budgets, cost per lead and conversion rates; test and optimize campaigns to improve performance and return on advertising spend.
Analyze website and landing-page performance to increase conversions and make changes to landing pages.
Test headlines, forms, CTAs, layouts and flow.
Develop and manage A/B and split testing of website pages, messaging, forms, calls-to-action and other elements.
Identify where prospects are dropping out of the funnel and fix issues.
Use Google Analytics/GA4, advertising platforms and other tools to measure campaign performance and track conversions from leads to applications and funded loans.
Build and maintain reporting on key digital marketing KPIs, including spend, cost per lead, lead quality, applications and funded-loan conversion rates.
Track and analyze conversions and recommend actions that improve performance.
Communicate campaign results and connect marketing activity to revenue and funded-loan outcomes.

Requirements

What you’ll need

5+ years of hands-on digital marketing experience with a strong focus on lead generation and performance marketing.
Proven experience generating and improving the quality of digital leads.
Hands-on experience with SEO, SEM/paid search, including Google Ads, Google Analytics/GA4, Meta/social media advertising and keyword strategy.
Experience analyzing, improving and fixing landing pages to increase conversions.
Experience with A/B testing and conversion-rate optimization.
Highly metrics-driven with the ability to understand data and improve performance.
Ability to work independently, prioritize projects and take ownership from strategy through execution.
Experience in financial services, mortgage, lending or another regulated industry.