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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in crafting and executing paid media marketing strategies, with a strong focus on data analysis and performance measurement. Proven ability to manage client relationships and communicate insights effectively to drive campaign success.
Highest-signal resume keywords
Paid Media StrategyGoogle Ads OptimizationMeta Ads ManagementAudience TargetingCampaign Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid MediaCampaign StrategyPerformance MeasurementBidding StrategiesMulti-Channel CampaignsCommercial Performance AnalysisBudget RecommendationsData Insights
Soft Skills
Client-Facing ExperienceCommunication SkillsLiaison Abilities
Tools & Technologies
SalesforceAdobe AnalyticsMicrosoft Office Suite
Certifications & Qualifications
Google CertificationMeta Certification
Industry Keywords
MarketingAdvertisingMedia AgencyHotel Industry
About the role
Key responsibilities & impact- Manage a portfolio of hotels aligned by market as a marketing advisor
- Craft tailored paid media marketing strategies for hotel partners
- Provide budget and investment recommendations
- Translate commercial performance data into actionable insights
- Lead strategy and execution of multi-channel campaigns, including paid search, paid social, and metasearch
- Analyze commercial performance data and present performance insights to hotels and internal stakeholders
- Meet with assigned hotels to communicate campaign performance, risks, and opportunities
- Serve as liaison between hotels, agency partners, and Enterprise partner teams
- Understand hotel needs and identify opportunities for program evolution
Requirements
What you’ll need- One (1) year of professional work experience in paid media
- In-platform experience with Meta and Google Ads, including campaign strategy and optimization across Search, Display, and Video
- Understanding of audience targeting, bidding strategies, and performance measurement
- Ability to travel up to 20%
- Bachelor's degree in marketing, advertising, or a related field (useful/preferred)
- Experience with Salesforce, Adobe Analytics, and Microsoft Office Suite (useful)
- Professional certifications from Google and Meta (useful)
- Marketing or media agency background, including client-facing experience (useful)
Benefits
Comp & perks- 110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
- Employee stock purchase program (ESPP) with a 15% discount on Hilton shares
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Dedicated caregiving concierge services
- Crisis Concierge support for practical and emotional care
- Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
- Generous paid time off (PTO)
- Health and welfare benefits, including health plans, dental cleanings, and vision coverage
- Retirement plans
- Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions