Director, Core Integrated Media Strategy – Planning

Hilton

. Lead annual, quarterly, and in-year media strategy and planning .

Posted 10/5/2026full-timeUnited StatesLead💰 $145,000 - $190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in media strategy and integrated media planning, with a strong focus on performance marketing and cross-channel measurement. Proven ability to lead teams and manage agency relationships while translating business priorities into actionable media strategies.

Highest-signal resume keywords

Media StrategyIntegrated Media PlanningPerformance MarketingCross-Channel MeasurementAgency Relationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Audience StrategyInvestment RecommendationsTesting PlansMeasurement RequirementsBudget ManagementData AnalysisCustomer InsightsDirect Booking StrategyComplex Media ProgramsPerformance Narratives

Soft Skills

LeadershipInfluencing Senior PartnersCollaborationCommunicationProblem Solving

Tools & Technologies

Ad Technology PartnersMeasurement ProvidersCRM SystemsLoyalty ProgramsEcommerce Platforms

Industry Keywords

HospitalityTravelEcommerceLoyaltyDistributionCustomer JourneysPaid Media ChannelsSearchSocial MediaProgrammatic

About the role

Key responsibilities & impact

Lead annual, quarterly, and in-year media strategy and planning
Translate business priorities into audience strategies, channel roles, investment recommendations, testing plans, and measurement requirements
Lead the agency relationship, including strategy, activation, optimization, innovation, and performance
Evaluate cross-channel performance and recommend actions to improve demand capture, direct bookings, customer value, efficiency, and future investment
Partner with cross-functional teams to connect media decisions to customer and commercial priorities
Work with media agencies and global media partners to align channel strategy, investment, testing, measurement, and operating expectations
Participate in campaign reviews, media planning forums, agency business reviews, and cross-functional growth sessions
Build and evolve an Americas core media strategy with clear channel roles, investment principles, testing priorities, and measurement requirements
Develop leadership-ready performance narratives connecting media investment to demand capture, direct bookings, customer behavior, and profitable growth
Report to the Senior Director, Americas Regional Marketing Strategy and Activation

Requirements

What you’ll need

Ten (10) years of experience in media strategy, integrated media planning, performance marketing, marketing strategy, or a related field
Five (5) years of experience leading teams, agency relationships, or complex media programs in a large, matrixed organization
Experience across multiple paid media channels, including search, social, programmatic, metasearch, affiliate, video, and emerging platforms
Experience using customer insights, media data, experimentation, and measurement to guide investment decisions
Experience developing and presenting integrated media strategies, managing budgets, influencing senior partners, and turning complex information into clear recommendations
Travel up to 25%
Experience in hospitality, travel, ecommerce, loyalty, distribution, or another business with complex customer journeys
Experience connecting paid media with CRM, loyalty, app, website, content, or other customer touchpoints
Experience managing regional or global agencies, media partners, ad technology partners, or measurement providers
Experience with direct booking strategy, OTA dynamics, hotel metasearch, first-party data, privacy-safe activation, or cross-channel measurement

Benefits

Comp & perks

110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
Employee stock purchase program (ESPP), with Hilton shares available at a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving concierge services
Crisis Concierge support
Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
Generous paid time off (PTO)
Health and welfare benefits, including health plans, dental cleanings, and vision benefits
Retirement plans
Hilton Annual Incentive (Bonus) Plan eligibility
Company long-term incentive plan eligibility