Director, Luxury Brand Personality

Hilton

. Support regional planning and execution of priorities for luxury brands across EMEA .

Posted 9/30/2026full-timeWatford • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in luxury brand strategy and management, with a strong focus on hospitality operations and cross-functional project leadership. Proven ability to translate strategic insights into actionable plans while engaging diverse stakeholders and managing multiple priorities.

Highest-signal resume keywords

Luxury Brand StrategyCross-Functional Project LeadershipCommercial And Analytical AcumenHotel Operations UnderstandingStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementMarket IntelligencePerformance Data InterpretationBenchmarkingProject ManagementBudget ManagementBusiness Case DevelopmentPresentation DevelopmentF&B Concept DevelopmentPortfolio Optimization

Soft Skills

Strong Written CommunicationVerbal CommunicationPresentation SkillsInfluencing Without AuthorityTime Management

Industry Keywords

Luxury HospitalityConsumer SectorEMEA ExperienceHotel OpeningsConversionsRenovationsBrand PositioningGuest ExperienceOwner ValueRegional Brand Personality

About the role

Key responsibilities & impact

Support regional planning and execution of priorities for luxury brands across EMEA
Translate global strategies into EMEA plans driving brand growth, guest experience, and owner value
Monitor brand health and portfolio performance across development, operations, commercial performance, guest experience, and product delivery
Translate research, benchmarking, market intelligence, and performance insights into recommendations and action plans
Localize global brand initiatives while protecting each brand’s integrity and distinct positioning
Support hotel openings, conversions, renovations, and portfolio optimization
Advance brand positioning, product evolution, F&B concepts, and regional brand personality workstreams
Develop presentations, business cases, and brand storytelling materials for stakeholders
Build partnerships across global brand, operations, development, design, commercial, marketing, communications, openings, HR, talent, and franchise teams
Partner with Architecture, Design & Construction on brand requirements and design decisions
Lead cross-functional projects and pilot programs with plans, timelines, governance, dependencies, and success measures
Develop guidance and tools for consistent hotel implementation of brand programs
Evaluate brand standards and programs for guest and owner impact, investment, operational implications, and return
Lead brand sessions, calls, and forums to build alignment
Manage concurrent initiatives and track regional brand budgets

Requirements

What you’ll need

Ten years of experience in luxury brand strategy, brand management, hospitality operations, travel, or a related consumer sector
At least eight years of experience leading complex, cross-functional projects or programs
Proven ability to translate broad strategic questions and multiple sources of input into clear recommendations and executable plans
Strong commercial and analytical acumen, including experience interpreting performance data, conducting benchmarking and market assessments, and evaluating strategic trade-offs
Understanding of hotel operations and delivering brand experiences across diverse markets
Ability to navigate a complex, matrixed, and multicultural organization and influence stakeholders without direct authority
Strong written, verbal, and presentation skills
Ability to engage senior leaders, owners, General Managers, and hotel teams
Ability to manage multiple priorities and deliver under time constraints
Experience managing external agencies, budgets, timelines, and deliverables
Ability to travel up to 30% of the time
Preferred: regional or multi-market EMEA experience, particularly involving the Middle East
Preferred: luxury hospitality or premium consumer brand experience
Preferred: experience supporting hotel openings, conversions, renovations, or portfolio growth initiatives