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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital media performance management and multi-channel marketing strategies, with a strong focus on data analysis and campaign optimization. Proven ability to lead teams, communicate insights effectively, and drive strategic marketing initiatives for hotels.
Highest-signal resume keywords
Digital Media Performance ManagementMeta And Google Ads ExpertiseData Analysis And Insights PresentationMulti-Channel Marketing Campaign StrategyPeople Leadership And Mentoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyAudience TargetingBidding StrategiesPerformance MeasurementData Analysis
Soft Skills
CommunicationMentoringClient-Facing Account Management
Tools & Technologies
SalesforceAdobe Analytics
Certifications & Qualifications
Google CertificationMeta Certification
Industry Keywords
MarketingAdvertisingMedia AgencyPaid SearchPaid SocialMetasearch
About the role
Key responsibilities & impact- Oversee digital media performance for a portfolio of hotels in high-revenue markets and key assets
- Serve as the primary marketing advisor to hotels and craft tailored paid media marketing strategies
- Provide budget and investment recommendations
- Translate commercial performance data into insights
- Lead the strategy and execution of multi-channel marketing campaigns, including paid search, paid social, and metasearch
- Analyze commercial performance data using analysis tools and present performance insights to hotels and senior leadership
- Meet with assigned hotels to communicate campaign performance, risks, and opportunities
- Act as the central liaison between hotels, agency partners, and Enterprise partner teams
- Lead direct-line reports
- Understand hotel needs and identify opportunities for program evolution and advancement
- Lead proactive media testing opportunities
- Oversee subject matter expertise and lead related projects
- Report to the Director, Hotel Level Marketing Agency Solutions
Requirements
What you’ll need- Five (5) years of professional work experience
- Expertise in Meta and Google Ads, including campaign strategy and optimization across Search, Display, and Video
- Understanding of audience targeting, bidding strategies, and performance measurement
- Willingness to travel up to 20%
- Bachelor's degree in marketing, advertising, or a related field (useful, not required)
- Experience working within Salesforce and Adobe Analytics (useful)
- Professional certifications from Google and Meta (useful)
- Experience analyzing data and using data analysis tools to guide strategic decisions (useful)
- People leadership and experience mentoring others (useful)
- Marketing or media agency background, including client-facing account management experience (useful)
Benefits
Comp & perks- 110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
- Employee stock purchase program (ESPP), with Hilton shares available at a 15% discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Dedicated caregiving concierge services
- Crisis Concierge support
- Free counseling and support through the Employee Assistance Program (EAP)
- Generous paid time off (PTO)
- Health and welfare benefits, including health plans, dental coverage, and vision coverage
- Retirement plans
- Eligibility to participate in the Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions
- Remote work option for California or Atlanta, or corporate office work in McLean, VA or Dallas, TX