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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing and eCommerce strategies for hotel openings, with a strong focus on digital marketing, project management, and stakeholder collaboration. Proficient in developing tools and frameworks to enhance marketing capabilities and optimize brand presence across various platforms.
Highest-signal resume keywords
Digital Marketing ExpertiseProject Management SkillsStrong Leadership SkillsAnalytical SkillsExperience in Agency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentData AnalysisPerformance OptimizationCampaign ExecutionRisk ManagementBrand PositioningContent StrategyWeb AnalyticsProcess OptimizationAI-Led Projects
Soft Skills
Excellent Communication SkillsStrong Decision-Making SkillsAbility to Influence OthersTeam CollaborationProactive Learning
Tools & Technologies
MS Office SuiteAI-Powered ProgramsDigital Campaign ToolsPerformance Metrics ToolsProject Management Software
Industry Keywords
ECommerce ConsultingHotel MarketingLuxury BrandsAPAC MarketsMatrixed OrganizationPre-Opening MarketingBrand ActivationsThird-Party PlatformsOTAsFrameworks and Templates
About the role
Key responsibilities & impact- Lead Marketing & eCommerce consulting for new hotel openings and transitions across Asia Pacific excluding Greater China & Mongolia
- Guide hotel positioning and go-to-market strategy, aligning brand positioning, destination insights, and commercial objectives
- Drive digital and distribution readiness across Hilton-owned channels and third-party platforms, including OTAs
- Guide launch marketing execution, including photography, campaign assets, and on-property collateral
- Lead end-to-end digital campaign consulting, including campaign strategy, media planning, activation, performance interpretation, and optimisation recommendations
- Provide performance consulting and support post-opening commercial ramp-up
- Manage opening timelines, dependencies, risks, and stakeholder inputs
- Build cross-functional relationships with Commercial, Brand, Operations, and other stakeholders
- Develop tools, resources, and training to strengthen hotel Marketing & eCommerce capabilities
- Drive process simplification, automation, and scalable frameworks, templates, tools, and programmes
- Partner across APAC, Americas, and EMEA on enterprise Marketing & eCommerce initiatives
- Act as a trusted marketing advisor to hotel teams
- Provide end-to-end marketing support and quality assurance for assigned new hotel openings
- Develop documentation, playbooks, and tools for regional consistency and knowledge-sharing
Requirements
What you’ll need- Bachelor’s degree in content strategy, marketing, communications, or related field
- 5+ years of experience
- Strong leadership skills and ability to influence others at all levels in a matrixed environment
- Excellent project management skills
- Strong prioritisation and decision-making skills
- Strong analytical skills and comfort working with data, spreadsheets, and web analytics
- Strong judgment and proactive risk management skills
- Strategic planning ability and outcome-focused approach
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Desire and ability to learn
- Proficient in MS Office Suite, including AI-powered programs
- Ability to travel up to 10%, or as required
- Through-the-line marketing expertise, prioritising digital marketing, paid search, paid social, display, metasearch, and OTA media
- Experience developing strategies to optimise brand presence on owned and third-party sites
- Experience supporting new hotel openings, pre-opening marketing, or launch-phase brand activations
- Familiarity with APAC markets
- Experience in agency management or vendor coordination
- Experience with enterprise or transformation initiatives, including process optimisation, automation, AI-led projects, or tooling implementation
- Experience operating in a matrixed global organisation
- Marketing background in luxury, lifestyle, or premium brands
- Comfort working with frameworks, templates, and playbooks
- Strong analytical mindset for assessing plans, budgets, or performance
Benefits
Comp & perks- Award-winning workplace culture
- Hilton Team Member career support and development
- Opportunity to work with Hilton’s world-class brands, hotel network, and loyalty program