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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in brand management and strategic planning within the hospitality industry, with a strong focus on project leadership, data analysis, and stakeholder engagement. Proven ability to develop executive-ready content and drive brand initiatives from concept through execution.
Highest-signal resume keywords
Brand ManagementProject LeadershipData AnalysisStrategic PlanningStakeholder Engagement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Strategy DevelopmentBusiness Case BuildingAnnual PlanningBudgetingForecastingMarket AssessmentCompetitive AnalysisProject ManagementContent DevelopmentPerformance Tracking
Soft Skills
CollaborationCommunicationRelationship BuildingPresentation SkillsAdvocacy
Industry Keywords
HospitalityHotel OperationsFranchise DevelopmentBrand IntegrityCommercial DisciplinesMatrixed OrganizationOwner RelationsField CommunicationSustainabilityFood and Beverage
About the role
Key responsibilities & impact- Partner with the Brand Leader to shape short- and long-term strategies, priorities, annual plans, and roadmaps
- Lead cross-functional project plans that bring brand strategies to life
- Advance strategies and strengthen brand integrity for Home2 Suites and the extended stay portfolio
- Plan projects, manage priorities, monitor key measures, analyze data, identify gaps, and recommend actions
- Lead initiatives across product, service, food and beverage, technology, sustainability, and hotel operations
- Advocate for Home2 Suites with owners, hotel leaders, internal partners, and industry audiences
- Collaborate across Commercial, Marketing, Development, Architecture, Design & Construction, Brand Performance Support, Owner Relations, Brand Standards, Quality Assurance, Openings, Communications, and Learning
- Build relationships with owners, franchisees, hotel leaders, and advisory groups to gain support and drive adoption
- Develop executive-ready presentations, communications, training materials, and field content
- Lead strategic initiatives from project charter and business case through design, implementation, field communication, performance tracking, and optimization
- Own brand performance updates, competitive and market assessments, annual planning inputs, and budget and forecast support
- Lead content and project management for owner and hotel leader forums, field webinars, and enterprise, development, regional, and brand conferences
- Organize and attend meetings and visits with owners, operators, and hotel teams
Requirements
What you’ll need- Eight (8) years of experience in brand management, hospitality, strategy, operations, commercial disciplines, development, or a related field
- Four (4) years leading complex projects with multiple partners in a matrixed organization
- Experience developing strategy, building business cases, gaining support, and driving implementation from concept through execution
- Experience building executive-ready content and presenting to senior leaders, owners, hotel leaders, and internal and external audiences
- Ability to travel up to 25%, including domestic and limited international travel
- Bachelor's degree or equivalent professional experience
- Three (3) years of hospitality, hotel operations, franchise, or owner-facing experience
- Two (2) years of experience working in brand management or brand/franchise development
- Experience developing annual plans, budgets, forecasts, narratives, project plans, and strategic roadmaps for a large enterprise
- Experience analyzing data, conducting market and competitive assessments, and translating findings into clear recommendations
Benefits
Comp & perks- 110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
- Employee stock purchase program (ESPP) with Hilton shares available at a 15% discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Dedicated caregiving concierge services
- Crisis Concierge support for practical and emotional care
- Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
- Generous paid time off (PTO)
- Health and welfare benefits, including health plans, dental, and vision coverage
- Retirement plans
- Hilton Annual Incentive (Bonus) Plan, subject to plan terms and conditions
- Company's long-term incentive plan, subject to plan terms and conditions