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Hilton

Senior Director, Brand Performance Support

Hilton

. Lead the regional Brand Performance Support strategy, operating model, and team across EMEA .

Posted 10/22/2026full-timeWatford • United KingdomSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading brand performance support strategies and managing multi-layered teams across EMEA, with a strong focus on operational excellence, customer experience, and data-driven decision-making. Proficient in leveraging technology and analytical insights to drive measurable outcomes and enhance hotel operations.

Highest-signal resume keywords
Senior Leadership ExperienceHotel Operations ExpertiseStrategic Planning and ExecutionPerformance Data AnalysisSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Hotel OperationsBrand ManagementPerformance SupportCommercial ServicesData AnalysisPerformance PresentationsGuest Experience KnowledgeChange ManagementOperational StrategyStakeholder Communication
Soft Skills
Strong Communication SkillsTeam ManagementCollaborative LeadershipInfluencing SkillsCustomer-Focused Culture
Tools & Technologies
SalesforceMicrosoft Office 365PowerPointExcelMicrosoft TeamsPower BI
Industry Keywords
FranchisingCustomer ExperiencePerformance MeasuresBrand PositioningOperational TrendsGuest FeedbackDigital ToolsAI-Enabled InsightsKnowledge ResourcesGovernance

About the role

Key responsibilities & impact
  • Lead the regional Brand Performance Support strategy, operating model, and team across EMEA
  • Set strategic direction, priorities, and annual operating plans aligned with EMEA business objectives
  • Lead and develop BPS Directors, Senior Managers, and Managers
  • Establish accountabilities, performance expectations, succession plans, and development opportunities
  • Ensure effective support models for Franchise and Managed hotels
  • Advise EMEA Operations, Franchise, Owner Relations, Commercial, Brand, Customer Insights, RMCC, Loyalty, Marketing, Openings and Transitions, and other partners
  • Translate brand and regional priorities into practical hotel actions across Stay Score, RSI, Hilton Honors, Guest Messaging, Digital Stay Experience, Digital Lock Health, brand standards, and commercial performance
  • Use hotel, guest feedback, operational, and commercial data to identify trends, risks, opportunities, and targeted interventions
  • Oversee executive consultations, performance forums, group consultations, webinars, and targeted one-to-one support
  • Ensure timely, high-quality responses to hotel and stakeholder enquiries and manage complex escalations
  • Own governance of the Brand Support Centre Hub and related self-service resources
  • Drive scalable support through digital tools, AI-enabled insights, Voice of the Customer analysis, translation, and improved messaging
  • Establish governance for content, communications, consultations, and knowledge resources
  • Lead learning, best-practice resources, onboarding support, communications, and performance materials for hotel leaders and functional teams
  • Partner with Owner Relations, Brand Management, and operations leaders on hotel detractors and at-risk hotels
  • Represent BPS in senior leadership meetings, business reviews, forums, workshops, and enterprise initiatives
  • Define and monitor BPS performance measures, service effectiveness, adoption, hotel engagement, and business impact
  • Build relationships with hotel leaders and internal partners and promote a collaborative, customer-focused culture
  • Keep the team current on Hilton brands, standards, systems, tools, policies, and enterprise initiatives
  • Lead or sponsor strategic projects and transformation initiatives across EMEA
  • Perform additional duties and projects assigned by the Vice President, Brand Operations or senior leadership

Requirements

What you’ll need
  • Significant hotel operations, commercial, brand, customer experience, performance support, or related corporate experience preferred
  • Commercial and/or operational understanding and experience in hotel operations, franchising, brand management, commercial services, or a performance-focused corporate environment
  • Proven senior leadership and team management experience, including leading managers and multi-layered or geographically dispersed teams
  • Experience setting strategy, translating priorities into execution, and delivering measurable outcomes through people, processes, data, and technology
  • Strong communication skills for internal and external customer audiences, from hotel team members to senior executives and owners
  • Analytical skills to evaluate business information, guest feedback, performance data, and operational trends
  • Experience creating and delivering performance-focused presentations, consultations, executive briefings, training, and webinars
  • Knowledge of brand positioning, services, quality measures, guest experience, and hotel operations
  • Ability to lead change, influence, and build alignment across functions and stakeholder groups
  • Ability to prioritize competing demands, manage escalations, and maintain transparent stakeholder communication
  • Ability and willingness to learn new tools and systems
  • Proficiency in Salesforce preferred
  • Proficiency in Microsoft Office 365, including PowerPoint, Excel, Microsoft Teams, Forms, Power BI, and related collaboration tools
  • Commitment to Hilton values and an inclusive, collaborative, customer-focused, performance-oriented leadership style

Benefits

Comp & perks
  • 110 nights of deeply discounted travel, with room rates as low as $40 USD/night through the Go Hilton travel program
  • Employee stock purchase program (ESPP), allowing investment in Hilton shares at a 15% discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Dedicated caregiving concierge services
  • Crisis Concierge support for practical and emotional care
  • Mental health resources through the Care for All hub
  • Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
  • Award-winning workplace culture
  • Benefits availability may vary depending on Team Member’s location and employment terms