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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and digital marketing, with a strong focus on content operations and local search management. Proficient in using AI tools for reporting and analysis, alongside advanced skills in Microsoft Excel and data-driven decision-making.
Highest-signal resume keywords
SEO ManagementGoogle Business ProfileAI Tools ProficiencyProject ManagementData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEODigital MarketingContent OperationsLocal SearchData AnalysisContent OptimisationProject ManagementPerformance ReportingQuality AssuranceMultilingual Content Support
Soft Skills
Strong CommunicationOrganisational SkillsProblem-SolvingAttention to DetailRelationship Management
Tools & Technologies
Google Business ProfileMicrosoft ExcelAI ToolsGoogle Search ConsoleAdobe AnalyticsSEO ClaritySemrushBrightEdge
Industry Keywords
Search VisibilityContent ReviewOperational EfficiencyGovernance ProcessesStakeholder Management
About the role
Key responsibilities & impact- Coordinate delivery of SEO initiatives across EMEA markets
- Manage implementation roadmaps, priorities and timelines
- Track programme progress, risks and dependencies
- Ensure recommendations move efficiently from strategy into execution
- Maintain governance processes to support delivery at scale
- Serve as the primary day-to-day contact for SEO, content and local search agencies
- Manage work allocation, review deliverables and monitor quality
- Ensure outputs align with Hilton brand standards and business objectives
- Track delivery status and escalate issues where necessary
- Identify opportunities to improve efficiency and scalability
- Coordinate deployment of search-focused content across Hilton digital properties
- Support multilingual content and localisation programmes
- Manage publication workflows and quality assurance processes
- Review agency-delivered content before publication
- Ensure content aligns with search, accessibility and brand requirements
- Support execution of Hilton's local search programme across EMEA
- Act as a key point of contact for hotel teams and internal stakeholders
- Coordinate training, communications and operational guidance
- Work with vendors and stakeholders responsible for local search platforms
- Maintain operational reporting and programme governance frameworks
- Produce monthly performance reports and stakeholder updates
- Analyse performance data and identify opportunities for improvement
- Support measurement of search visibility, traffic and commercial outcomes
- Identify opportunities for automation and operational efficiency
- Use AI tools to improve reporting, analysis, content review and workflow management
- Develop scalable processes and evaluate new technologies
Requirements
What you’ll need- Experience in SEO, digital marketing, content operations, local search or a related discipline
- Understanding of search visibility and content optimisation principles
- Experience using Google Business Profile is essential
- Demonstrated ability to use AI tools such as Microsoft Copilot, ChatGPT or similar platforms
- Ability to learn new tools and platforms independently
- Curiosity and willingness to adapt to emerging technologies
- Advanced proficiency in Microsoft Excel
- Experience working with large datasets
- Strong analytical and problem-solving skills
- Ability to translate data into actionable recommendations
- Strong organisational and project management skills
- Ability to manage multiple workstreams simultaneously
- Strong attention to detail and delivery focus
- Ability to prioritise effectively in a fast-moving environment
- Experience managing agencies, external partners or vendors
- Strong communication and relationship management skills
- Comfortable working across multiple teams, functions and markets
- Ability to influence and coordinate delivery without direct authority
- Preferred: experience with enterprise SEO platforms such as SEO Clarity, Semrush, BrightEdge or similar
- Preferred: experience using Google Search Console, Adobe Analytics or similar reporting platforms
Benefits
Comp & perks- 110 nights of deeply discounted travel, with room rates as low as $40 USD/night through the Go Hilton travel program
- Employee stock purchase program (ESPP) with a 15% discount on Hilton shares
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Dedicated caregiving concierge services
- Crisis Concierge support
- Mental health resources and free counseling through the Employee Assistance Program (EAP), for eligible Team Members