Vice President, Brand Programs – Direct-to-Consumer

Hilton

. Serve as executive liaison between Hilton Supply Management and Hilton Brand teams .

Posted 11/5/2026full-timeMcLean • Virginia • United StatesLead💰 $210,000 - $280,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Brand Management, Product eCommerce, and Customer Engagement, with a strong focus on optimizing conversion and enhancing the customer experience. Proven ability to lead cross-functional teams and manage large-scale business initiatives while aligning sourcing programs with brand standards.

Highest-signal resume keywords

Brand ManagementProduct eCommerceCustomer EngagementCross-Functional Team LeadershipP&L Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Commerce PlatformsProcurementSourcingFF&E ManagementKPI DevelopmentMarket Trend AnalysisBusiness Case DevelopmentInvestment RecommendationsLifecycle ManagementStakeholder Engagement

Soft Skills

Strategic ThinkingCollaborationCommunicationLeadershipCustomer-Centric Mindset

Certifications & Qualifications

Bachelor's Degree in BusinessMaster of Business Administration

Industry Keywords

HospitalityRetailConsumer ProductsEcommerceSupply Chain

About the role

Key responsibilities & impact

Serve as executive liaison between Hilton Supply Management and Hilton Brand teams
Develop strategies to deepen Brand Programs and maximize participation in HSM programs
Align sourcing programs, product specifications, and supplier solutions with brand standards and guest expectations
Drive HSM program adoption through value communication, analytics, and stakeholder engagement
Ensure prototype packages reflect Hilton brand positioning, speed-to-market, and owner value
Establish governance processes for package updates, cost optimization, and supplier alignment
Champion the end-to-end customer experience across product sales channels
Improve site navigation, product content, merchandising, fulfillment, customer service, and loyalty integration
Leverage customer insights, analytics, and market trends to optimize conversion and engagement
Lead and collaborate with Brand, Architecture & Design, Development, Marketing, Technology, Owner Relations, Hilton Honors, Sourcing & Category Management, and external suppliers
Oversee development, sourcing, implementation, and lifecycle management of Brand Prototype FF&E packages
Lead the vision, roadmap, and performance of Hilton's Direct-to-Consumer platform
Extend Hilton-branded and hotel-inspired products into guests' homes through ecommerce channels
Identify opportunities to enhance product offerings and consumer experience
Establish and monitor KPIs across Brand Programs and Direct-to-Consumer
Develop business cases and investment recommendations
Identify strategic partnerships and opportunities that enhance Hilton guest and owner value proposition
Report to the SVP HSM Americas
Lead a high-performing team

Requirements

What you’ll need

12+ years of progressive leadership experience in Brand Management, Product eCommerce, Customer Engagement, Supply Chain, Procurement, or Hospitality
7+ years leading large, cross-functional teams
Experience leading enterprise programs involving multiple partners
Experience managing P&L, revenue growth, commercial performance, or large-scale business initiatives
Hospitality, retail, consumer products, or ecommerce experience
Experience with digital commerce platforms and marketplace ecosystems
Knowledge of procurement, sourcing, FF&E, and brand standards management
Experience launching or scaling direct-to-consumer businesses
Bachelor's degree in Business, Marketing, Supply Chain, Ecommerce, Hospitality, or related field is useful
Master of Business Administration or advanced business degree is useful

Benefits

Comp & perks

110 nights of deeply discounted travel, with room rates as low as $40/night through the Go Hilton travel program
Employee stock purchase program (ESPP) with Hilton shares available at a 15% discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving concierge services
Crisis Concierge support
Free counseling and support through the Employee Assistance Program (EAP) for eligible Team Members
Generous paid time off (PTO)
Health and welfare benefits, including health plans, dental coverage, and vision coverage
Retirement plans
Hilton Annual Incentive (Bonus) Plan
Company's long-term incentive plan
Wellbeing support for mental and physical health
Hybrid work arrangement