Director, Brand Strategy

hims & hers

. Develop and refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands .

Posted 10/20/2026full-timeRemote • United StatesLead💰 $200,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in creative and brand strategy, with a strong focus on storytelling and brand positioning. Proven ability to collaborate with cross-functional teams and optimize consumer journeys in fast-paced environments.

Highest-signal resume keywords

Creative StorytellingBrand Strategy DevelopmentChannel Best PracticesStakeholder ManagementHealthcare Brand Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningMessaging FrameworksIntegrated Campaign DevelopmentConsumer Journey OptimizationMarket Research Insights

Soft Skills

Exceptional CommunicationConstructive FeedbackCollaborationAdaptabilityProblem-Solving

Industry Keywords

HealthcareWellnessD2CCross-Functional CollaborationCreative Ecosystem

About the role

Key responsibilities & impact

Develop and refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands
Drive development of channel strategies and briefs for integrated brand campaigns
Provide feedback on channel briefs from cross-functional partners to ensure consistency across the creative ecosystem during launch
Audit and identify optimization opportunities across the consumer journey
Improve consumers’ understanding of the value proposition and create delightful, brand-forward experiences
Partner with cross-functional teams, agencies, and vendors to guide creative development
Provide constructive, actionable feedback to ensure creative execution meets brand objectives

Requirements

What you’ll need

10–15 years of experience in creative and brand strategy
Proven track record of building and scaling brands through creative storytelling
Strong understanding of channel best practices across online and offline consumer touchpoints
Ideally, a mix of brand-side and agency/in-house experience
Ideally, healthcare/wellness/D2C brand experience
Deep expertise partnering with market research teams to glean powerful insights
Comfort navigating fast-paced, high-growth environments with shifting priorities
Exceptional storytelling, communication, and stakeholder management skills
Legally authorized to work in the U.S. without restriction for any employer
Must be able to work in the U.S.; immigration sponsorship may be required by the application question

Benefits

Comp & perks

Equity compensation
Unlimited PTO
Company holidays
Quarterly mental health days
Comprehensive medical, dental, and vision benefits
Parental leave
Employee Stock Purchase Program (ESPP)
401(k) benefits with employer matching contribution
Offsite team retreats
Flexible/remote work approach
Reasonable accommodations for qualified individuals with disabilities and disabled veterans