Paid Media Analyst

hims & hers

. Partner with the Influencer/Creator team to source and vet creators across product categories .

Posted 10/22/2026full-timeRemote • United StatesMid-LevelSenior💰 $75,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing influencer marketing campaigns, including the setup and optimization of Meta Partnership Ads and TikTok Spark Ads. Proficient in analyzing performance metrics and collaborating cross-functionally to enhance content effectiveness and compliance in regulated advertising environments.

Highest-signal resume keywords

Meta Partnership Ads ManagementTikTok Spark Ads ExecutionInfluencer Campaign OptimizationEcommerce Paid Social ExperienceCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Influencer Content CreationPerformance MeasurementBudget ManagementContent EditingAnalytical Skills

Soft Skills

Collaboration SkillsCommunication Skills

Tools & Technologies

GrinAspireCreatorIQCapCutPremiere

Industry Keywords

Healthcare Marketing ComplianceEcommerceDirect-to-Consumer AdvertisingTelehealthRegulated Advertising

Tech Stack

Tools & technologies

Spark

About the role

Key responsibilities & impact

Partner with the Influencer/Creator team to source and vet creators across product categories
Write and guide paid media influencer briefs and edits for conversion-focused paid ads
Set up and launch Meta Partnership Ads and TikTok Spark Ads, including permissions, tagging, and boosting
Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refreshes
Measure and report influencer ad performance alongside brand/creative-led paid social
Identify influencers, formats, and hooks driving performance
Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history
Apply platform-specific amplification best practices, including format, cropping, captions, and CTA placement
Feed performance learnings back to the Influencer team to guide future partnerships
Partner with Legal and Medical to ensure healthcare marketing compliance

Requirements

What you’ll need

Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes
Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting
Hands-on experience running TikTok Spark Ads off creator organic posts
Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok
Experience in ecommerce or direct-to-consumer paid social
Analytical skills to manage budget, measure performance, and optimize toward efficiency targets
Strong cross-functional collaboration skills between creative/influencer partners and performance media teams
Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready
Experience in telehealth, healthcare, wellness, or another regulated/highly compliant advertising category is nice to have
Familiarity with influencer/creator management platforms such as Grin, Aspire, or CreatorIQ is nice to have
Basic video editing skills using CapCut, Premiere, or similar are nice to have
Experience testing and scaling UGC or creator content beyond influencer-specific programs is nice to have
Ability to work in the U.S.; employment application asks about U.S. work authorization and immigration sponsorship

Benefits

Comp & perks

Competitive salary
Equity compensation for full-time roles
Unlimited PTO
Company holidays
Quarterly mental health days
Comprehensive medical, dental, and vision benefits
Parental leave
Employee Stock Purchase Program (ESPP)
401(k) benefits with employer matching contribution
Offsite team retreats
Talent-first flexible/remote work approach