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Senior Manager, Product Marketing
hims & hers. Champion the voice of the customer to prioritize products and experiences addressing consumers’ healthcare needs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including go-to-market strategies, customer insights, and data-driven marketing. Proven ability to lead cross-functional teams and drive complex projects that enhance consumer engagement and conversion.
Highest-signal resume keywords
Product Marketing ExperienceData-Driven MarketingCross-Functional Team LeadershipGo-To-Market Strategy DevelopmentStorytelling and Campaign Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingGo-To-Market StrategyData-Driven MarketingCustomer InsightsMarket Trends AnalysisSegmentation and PositioningExperimentation StrategyDigital Customer ExperienceCampaign DevelopmentCompetitive Analysis
Soft Skills
StorytellingProactive ApproachSolution-Oriented MindsetStakeholder InfluenceCommunication Skills
Certifications & Qualifications
Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in PsychologyMBA or Master's in Marketing/Communications
Industry Keywords
Consumer Product MarketingIntegrated Marketing StrategyHealthcare NeedsC-Suite CommunicationFast-Paced Environment
About the role
Key responsibilities & impact- Champion the voice of the customer to prioritize products and experiences addressing consumers’ healthcare needs
- Partner cross-functionally with Product/Engineering, Category Management, Integrated Marketing, Creative, Brand, Growth Marketing, Insights, and Product Development to scale the offering
- Collaborate with Product Management, Design, and Analytics to shape digital customer experiences that drive conversion, engagement, and retention
- Identify segmentation, positioning, messaging, and adoption tactics for new and existing products
- Develop differentiated product and feature positioning and messaging using customer insights, market trends, and competitive analysis
- Develop go-to-market strategies and briefs based on customer insights and the competitive/macro landscape
- Drive experimentation strategy with Product Management, Design, Acquisition, and Lifecycle teams
- Lead complex workstreams and/or product segments with minimal oversight
- Own end-to-end work across multiple categories and product lines
Requirements
What you’ll need- 7+ years of experience in marketing
- 5+ years of experience in product marketing specifically or similar roles such as GTM, consumer marketing, or integrated marketing strategy
- Strong storytelling and campaign development skills
- Ability to drive experimentation focused on conversion and engagement
- Experience in data-driven marketing
- Experience using insights and strategic thinking to influence stakeholders and the product roadmap
- Proven track record of leading cross-functional teams
- Accountable, proactive, and solution-oriented approach
- Experience communicating marketing strategies to business audiences at all levels, including C-suite
- Experience driving complex projects in a fast-paced environment
- Bachelor's Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience
- Consumer product marketing experience is a strong plus
- MBA or Master's in marketing/communications is a plus
- For US employment: legally authorized to work in the U.S. without restriction for any employer; the application asks whether immigration sponsorship will be required
Benefits
Comp & perks- Competitive salary and equity compensation for full-time roles
- Unlimited PTO
- Company holidays
- Quarterly mental health days
- Comprehensive medical, dental, and vision benefits
- Parental leave
- 401(k) with employer matching contribution
- Flexible/remote work approach
- Reasonable accommodations for qualified individuals with disabilities and disabled veterans