Product Marketing Manager, New Verticals

Hinge Health

. Lead product marketing for new expansions .

Posted 9/28/2026full-timeSan Francisco • California • United StatesMid-LevelSenior💰 $136,000 - $204,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, go-to-market strategy, and client adoption initiatives, with a strong focus on measurable outcomes and effective communication. Capable of leading cross-functional teams and translating complex information into clear, actionable messaging.

Highest-signal resume keywords

Product PositioningGo-To-Market StrategyClient Adoption InitiativesCross-Functional LeadershipHealthcare Product Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market LaunchesMessaging DevelopmentPresentation CreationClient EnablementAdoption MeasurementFeedback UtilizationObjection HandlingPositioning StrategyLaunch Planning

Soft Skills

Influencing Without AuthorityCollaborationCommunicationAdaptabilityProblem Solving

Industry Keywords

HealthcareDigital HealthHealth PlansBenefit ManagersClient SuccessCross-Functional TeamsEvidence-Based CategoryClient FeedbackLaunch CommunicationsSan Francisco Bay Area

About the role

Key responsibilities & impact

Lead product marketing for new expansions
Partner with Health Services to support health-plan approvals
Partner with Client Success to help clients understand and adopt new offerings
Own go-to-market strategy and execution
Develop positioning and launch plans
Build slides and write messaging
Lead live enablement sessions
Create and improve FAQs and objection-handling resources
Prioritize approval needs with Health Services and deliver assets to support decisions
Drive client readiness and adoption through launch communications, practical resources, and live enablement
Establish adoption measures with Client Success
Use client feedback, recurring objections, and performance data to improve messaging and launch execution
Support health-plan approvals and expand new-vertical availability across the book of business
Track client adoption against agreed goals separately from health-plan approval coverage
Align positioning, audiences, launch milestones, partner readiness, and measurement with the product roadmap
Keep cross-functional partners and leadership informed about progress, risks, tradeoffs, and needed decisions

Requirements

What you’ll need

Experience independently owning product positioning, go-to-market launches, or product-adoption initiatives with measurable outcomes
Ability to create clear messaging and presentation materials and deliver live enablement for business or client-facing teams
Experience leading cross-functional work from planning through execution
Ability to influence partners without direct authority
Experience improving work through feedback
Preferred: Product marketing experience in healthcare, digital health, or another complex, evidence-based category
Preferred: Experience working with benefit managers, health plans, or healthcare services teams
Preferred: Experience enabling sales, client success, or partnership teams to drive adoption
Preferred: Experience translating clinical or technical information into differentiated, business-relevant positioning
Preferred: Experience measuring adoption and using customer feedback to improve go-to-market execution
Willingness to work from the San Francisco office 3 days a week for the full 8 hours of a typical business day
Must be located in or willing to relocate to the SF Bay Area
Must be legally authorized to work in the United States

Benefits

Comp & perks

Comprehensive medical, dental, and vision coverage
Gender-affirming care support
Family and fertility planning tools
Travel reimbursements if healthcare isn’t available where you live
Traditional or Roth 401k retirement plan options
2% company 401k match
Learning and development stipend
Discounted company stock through ESPP
Dog-friendly workplace program