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Growth Manager
Hinode Group. Accelerate revenue, customer growth, and the efficiency of Hinode’s digital channels through acquisition, conversion, retention, experimentation, and data analysis .
About the role
Key responsibilities & impact- Accelerate revenue, customer growth, and the efficiency of Hinode’s digital channels through acquisition, conversion, retention, experimentation, and data analysis
- Support leadership in defining strategy and directly execute growth levers
- Design the customer journey across acquisition, activation, retention, and monetization
- Manage the performance media budget across Meta Ads, Google Ads, and TikTok Ads, focusing on conversion and qualified traffic
- Map the purchasing journey across digital channels, identify bottlenecks, and implement UX/UI improvements and A/B tests on product pages, checkout, and landing pages
- Develop and manage a backlog of Growth initiatives, assessing impact, effort, and revenue-generation potential
- Develop customer engagement programs, loyalty programs, and repurchase campaigns using marketing automation
- Monitor and report on KPIs such as CAC, LTV, ROI, ROAS, churn, and conversion rate
- Create executive dashboards and translate complex data into actionable insights for the executive leadership team
- Collaborate with marketing, trade marketing, product, and sales teams to align promotional campaigns and optimize scale and performance
- Work hands-on with platforms, tools, partners, and vendors, turning opportunities into actions, tests, and measurable results
Requirements
What you’ll need- Proven experience in Growth, Performance Marketing, or E-commerce roles, preferably in digital retail, D2C, or the consumer goods/beauty industry
- Knowledge of Google Analytics 4, funnel analysis, cohort analysis, attribution, and Growth KPIs
- Experience with Google Ads, Meta Ads, and TikTok Ads, including budget management, acquisition, and optimization of CAC, ROAS, and revenue
- Knowledge of Google Tag Manager, Data Layer, events, UTMs, and conversion tracking
- Experience with Salesforce, HubSpot, RD Station, Klaviyo, or similar platforms, including segmentation, customer journeys, retention, repurchase, and reactivation
- Knowledge of CRO, customer journey and funnel analysis, conversion optimization, A/B testing, hypothesis development, and results analysis
- Advanced proficiency in Excel/Google Sheets and BI tools such as Looker Studio and Power BI or similar platforms
- Knowledge of the purchasing journey, conversion, catalog, pricing, inventory, checkout, digital merchandising, and commercial performance indicators
- Knowledge of experimentation and prioritization frameworks and methodologies
- Preferred: knowledge of APIs/webhooks, basic JavaScript, and experience with e-commerce platforms
- Data-driven mindset and the ability to make metric-based decisions
- Analytical perspective to identify revenue opportunities and propose solutions
- Adaptability, innovation, and curiosity about new technologies and beauty trends such as Social Commerce and Live Commerce
- Ability to work collaboratively, engage cross-functional teams, and influence stakeholders
Benefits
Comp & perks- Hybrid work model: 3 days onsite and 2 days working from home
- Position also open to candidates with disabilities