Hinode Group

Growth Marketing

• Accelerate revenue, customer growth, and the efficiency of Hinode’s digital channels through acquisition, conversion, retention, experimentation, and data analysis
• Support leadership in defining strategy and directly execute growth levers
• Design the customer journey across acquisition, activation, retention, and monetization
• Manage the performance media budget across Meta Ads, Google Ads, and TikTok Ads, focusing on conversion and qualified traffic
• Map the purchasing journey across digital channels, identify bottlenecks, and implement UX/UI improvements and A/B tests on product pages, checkout, and landing pages
• Develop and manage a backlog of Growth initiatives, assessing impact, effort, and revenue-generation potential
• Develop customer engagement programs, loyalty programs, and repurchase campaigns using marketing automation
• Monitor and report on KPIs such as CAC, LTV, ROI, ROAS, churn, and conversion rate
• Create executive dashboards and translate complex data into actionable insights for the executive leadership team
• Collaborate with marketing, trade marketing, product, and sales teams to align promotional campaigns and optimize scale and performance
• Work hands-on with platforms, tools, partners, and vendors, turning opportunities into actions, tests, and measurable results

Growth Manager

Marketing Analyst

• Execute ongoing communication and activation routines with the consultant and franchise network, ensuring campaigns are delivered on time and in the correct formats
• Assist in developing, supporting, and distributing digital tools, content materials, and digital skills training
• Support the operation of official B2B channels, including briefing alignment, posting schedules, and event and trip coverage
• Monitor the production of kits, bundles, catalogs, and sales support materials in collaboration with creative teams and agencies
• Provide logistical and operational support for briefing, organizing, and delivering meetings, conventions, trips, and experiences for the network
• Support daily communication among Marketing, Sales, B2C, agencies, and franchises, addressing questions and support requests related to activations
• Assist in collecting data for performance reports, working closely with the Business Intelligence (BI) team
• Support the management of invoices, contracts, and the department’s financial processes

B2B Marketing Analyst

• Structure and evolve Hinode’s affiliate program by defining tiers, entry and exit criteria, commission structures, and performance-based incentives
• Develop recruitment, activation, and retention strategies for creators and affiliates
• Define Open Collab and Target Collab strategies, including selection criteria, sampling policies, and strategic products for each cycle
• Identify and develop top performers by creating an ambassador program with dedicated goals, tracking, and operating rhythms
• Monitor metrics such as GMV per creator, activation rate after sample receipt, seeding cost per sale, posting frequency, and conversion by format
• Analyze the performance of the affiliate base and identify opportunities for growth, optimization, and scale
• Develop the strategy for digitizing resellers and franchisees so they can operate as affiliates on TikTok Shop
• Lead the network activation journey, from registration through first sale and repeat sales
• Create and implement training programs on social selling, covering converting content, livestreams, storefronts, offers, and metric interpretation
• Develop and maintain a digital enablement kit with materials, calendars, content, and practical guidance for the network
• Connect digital enablement initiatives with the brand’s campaigns, commercial cycles, and hero products
• Serve as the primary interface with the partner agency responsible for affiliate and creator operations
• Approve briefs, monitor the livestream and seeding calendar, and ensure execution against established objectives
• Track KPIs, hold stakeholders accountable for results, and propose data-driven action plans
• Identify high-performing organic content and opportunities for amplification through paid media
• Work closely with E-commerce to define commercial strategies for TikTok Shop, including pricing, margins, promotions, offers, and campaign calendars
• Connect content, creator, media, and conversion strategies
• Build and maintain a best-practices manual for affiliates and creators covering tone of voice, do’s and don’ts, permitted claims, and communication guidelines
• Create approval processes that protect the brand without compromising channel agility
• Partner with internal teams to ensure adherence to brand guidelines and applicable regulations for the cosmetics and fragrance sector

Growth Manager

B2B Marketing Analyst

Senior Marketing Analyst – Affiliates, TikTok Shop