Senior Marketing Analyst – Affiliates, TikTok Shop

Hinode Group

. Structure and evolve Hinode’s affiliate program by defining tiers, entry and exit criteria, commission structures, and performance-based incentives .

Posted 9/23/2026full-timeBarueri • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing affiliate programs, including recruitment, activation, and retention strategies. Proficient in analyzing performance metrics and implementing data-driven strategies to optimize conversion and sales across digital platforms.

Highest-signal resume keywords

TikTok Shop ExperienceAffiliate ManagementConversion Strategy DevelopmentPerformance Data AnalysisCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Live Commerce KnowledgeConversion-Content ExpertiseFunnel ExpertiseIncentive Program DevelopmentData AnalysisAmbassador Program Development

Soft Skills

Strong CommunicationOrganizational SkillsAutonomous Work Style

Tools & Technologies

Business Intelligence Dashboards

Industry Keywords

Beauty SectorCosmetics SectorFragrance SectorSocial SellingDirect Sales

Tech Stack

Tools & technologies

TypeScript

About the role

Key responsibilities & impact

Structure and evolve Hinode’s affiliate program by defining tiers, entry and exit criteria, commission structures, and performance-based incentives
Develop recruitment, activation, and retention strategies for creators and affiliates
Define Open Collab and Target Collab strategies, including selection criteria, sampling policies, and strategic products for each cycle
Identify and develop top performers by creating an ambassador program with dedicated goals, tracking, and operating rhythms
Monitor metrics such as GMV per creator, activation rate after sample receipt, seeding cost per sale, posting frequency, and conversion by format
Analyze the performance of the affiliate base and identify opportunities for growth, optimization, and scale
Develop the strategy for digitizing resellers and franchisees so they can operate as affiliates on TikTok Shop
Lead the network activation journey, from registration through first sale and repeat sales
Create and implement training programs on social selling, covering converting content, livestreams, storefronts, offers, and metric interpretation
Develop and maintain a digital enablement kit with materials, calendars, content, and practical guidance for the network
Connect digital enablement initiatives with the brand’s campaigns, commercial cycles, and hero products
Serve as the primary interface with the partner agency responsible for affiliate and creator operations
Approve briefs, monitor the livestream and seeding calendar, and ensure execution against established objectives
Track KPIs, hold stakeholders accountable for results, and propose data-driven action plans
Identify high-performing organic content and opportunities for amplification through paid media
Work closely with E-commerce to define commercial strategies for TikTok Shop, including pricing, margins, promotions, offers, and campaign calendars
Connect content, creator, media, and conversion strategies
Build and maintain a best-practices manual for affiliates and creators covering tone of voice, do’s and don’ts, permitted claims, and communication guidelines
Create approval processes that protect the brand without compromising channel agility
Partner with internal teams to ensure adherence to brand guidelines and applicable regulations for the cosmetics and fragrance sector

Requirements

What you’ll need

Hands-on experience with TikTok Shop, preferably in Brazil, working for a brand, agency, seller, or e-commerce operation
Experience managing and recruiting affiliates at scale
Experience developing creator strategies focused on conversion and sales
Knowledge of live commerce, including programming, structure, hosts, offers, and performance metrics
Strong conversion-content expertise, including hooks, UGC, hard sell, video formats, and strategies for creators with different profiles
Analytical ability to interpret performance data and turn insights into action
Funnel expertise, with an understanding of acquisition, activation, conversion, retention, and profitability
Experience managing partners and agencies
Hands-on, organized, and autonomous profile, with the ability to build processes and operations from the ground up
Strong communication and cross-functional collaboration skills, especially with Marketing, E-commerce, and Sales
Experience with direct sales, franchises, reseller networks, or social selling — a plus
Experience in the beauty, cosmetics, or fragrance sectors — a plus
Experience developing incentive and gamification programs at scale — a plus
Experience with dashboards, business intelligence, and data analysis — a plus
Experience building or scaling ambassador programs — a plus
Knowledge of content strategies for TikTok and other short-form video platforms — a plus

Benefits

Comp & perks

Position also open to candidates with disabilities
Hybrid work model
Opportunity to work for a Brazilian company with operations in six countries worldwide
Opportunity to work cross-functionally with autonomy and a broad business perspective