Marketing Technology Manager

Hinshaw & Culbertson LLP

. Develop and maintain a marketing technology roadmap supporting marketing, business development, communications, and client engagement priorities .

Posted 9/19/2026full-timeRemote • Arizona • United StatesMid-LevelSenior💰 $125,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing marketing technology platforms, including CRM, email marketing, and analytics, while effectively translating business needs into actionable technology solutions. Proven ability to lead projects, improve data quality, and enhance user adoption through strategic planning and stakeholder collaboration.

Highest-signal resume keywords

CRM ManagementMarketing Technology StrategyProject ManagementData GovernanceStakeholder Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing TechnologyCRMEmail MarketingWebsite ManagementAnalyticsData Quality ImprovementReportingSegmentationWorkflow OptimizationChange Management

Soft Skills

Problem-SolvingAttention to DetailCommunicationTrainingDocumentation

Tools & Technologies

Marketing Automation PlatformsData ToolsProject Management ToolsExperience Management PlatformsVendor Management Systems

Certifications & Qualifications

Bachelor's DegreeRelevant Marketing Certifications

Industry Keywords

Marketing OperationsDigital MarketingClient EngagementData IntegrityLegal Marketing Technology

About the role

Key responsibilities & impact

Develop and maintain a marketing technology roadmap supporting marketing, business development, communications, and client engagement priorities
Evaluate marketing technology needs and recommend solutions improving efficiency, data quality, user adoption, and reporting
Translate business needs into technology priorities, requirements, and implementation plans
Monitor legal marketing technology developments and recommend modernization opportunities
Serve as primary business owner for CRM, email marketing, website/content management, experience management, analytics, and related platforms
Oversee platform administration, configuration, data hygiene, user access, issue resolution, enhancements, integrations, and vendor coordination
Manage system upgrades, testing, launches, and adoption plans with IT, vendors, and internal stakeholders
Lead CRM strategy, adoption, data governance, reporting, and process improvement
Develop dashboards, reports, and data tools for campaigns, engagement, experience data, contact quality, and business development activity
Improve data capture and integrity across systems
Use platform insights to improve targeting, segmentation, follow-up, measurement, and marketing effectiveness
Lead marketing technology projects from requirements gathering through implementation, training, rollout, documentation, and optimization
Improve project management and workflow tool intake, prioritization, visibility, and accountability
Support integrations, data flows, access controls, and governance
Create process documentation, training resources, system guides, and adoption plans
Manage vendors, service levels, budgets, renewals, implementation timelines, and issue escalation
Provide guidance, coaching, and day-to-day direction to marketing technology support team members
Promote a service-oriented, solutions-focused technology support approach

Requirements

What you’ll need

Bachelor's degree required
6+ years of experience in marketing technology, marketing operations, CRM, digital marketing, or related roles
Relevant coursework or certifications in marketing, technology, business, data, or communications a plus
Strong working knowledge of CRM, email marketing, website/content management, experience management, analytics, project management, and related marketing technology platforms
Experience improving CRM adoption, data quality, reporting, segmentation, mailing lists, and marketing workflows
Ability to translate business needs into technology requirements, practical workflows, and clear implementation plans
Strong project management, problem-solving, and change management skills
Ability to work effectively with technical and non-technical stakeholders, including attorneys, marketing colleagues, IT, finance, and outside vendors
Strong communication, training, documentation, and presentation skills
Excellent attention to detail, sound judgment, and discretion in handling confidential information
Must reside in one of the following states: Arizona, California, District of Columbia, Florida, Illinois, Indiana, Louisiana, Massachusetts, Maryland, Minnesota, Mississippi, Missouri, New Jersey, New York, Pennsylvania, Rhode Island, Texas, Virginia, or Wisconsin

Benefits

Comp & perks

Competitive compensation
Flexible benefits program
Generous 401(k) plan
Reasonable accommodations for individuals with disabilities
Supportive environment encouraging work-life balance
Career development
Professional growth opportunities
Collaborative and inclusive work culture