Senior Director, Brand and Integrated Marketing

Hint Inc.

. Own the brand plan and growth agenda, leading annual brand planning and translating business priorities, consumer insights, market dynamics, and cultural opportunities into a growth roadmap.

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, integrated marketing, and consumer insights to drive growth in consumer-focused businesses. Proven ability to lead cross-functional teams and execute successful marketing campaigns across various channels.

Highest-signal resume keywords

Brand Strategy DevelopmentIntegrated Marketing CampaignsCross-Functional LeadershipConsumer Insights AnalysisGo-To-Market Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PlanningCampaign ManagementMarket Dynamics AnalysisData-Driven OptimizationCreative Development

Soft Skills

Exceptional Creative InstinctsEffective CommunicationDecision-MakingTeam BuildingInfluencing Skills

Tools & Technologies

Social Media PlatformsInfluencer MarketingEvent MarketingExperiential Marketing

Industry Keywords

Consumer Packaged GoodsBeverage IndustryRetail MarketingLifestyle BrandingCommercial Growth

About the role

Key responsibilities & impact

Own the brand plan and growth agenda, leading annual brand planning and translating business priorities, consumer insights, market dynamics, and cultural opportunities into a growth roadmap.
Partner with Commercial and Sales leaders to develop marketing and go-to-market plans that unlock consumer demand and commercial growth.
Partner with Innovation and cross-functional teams on products and initiatives, from opportunity identification and consumer proposition through launch.
Lead integrated brand and product campaigns from strategy through launch, including briefs, narrative development, go-to-market planning, cross-functional alignment, and execution.
Collaborate with internal Creative teams and agency partners to develop distinctive, strategically sharp work.
Expand Hint’s reach through social, creators, influencers, partnerships, events, and experiential marketing.
Connect Creative, Media, Social, Influencer, PR, Product, Innovation, Sales/Commercial, Insights, and other partners around a cohesive consumer and business story.
Represent and protect the Hint brand point of view in cross-functional discussions.
Set priorities, create clarity, make decisions, and hold teams and partners accountable.
Define success measures across brand health, consumer engagement, innovation, and commercial performance; use data and insights to optimize marketing and drive growth.

Requirements

What you’ll need

10+ years of experience in brand, consumer, or integrated marketing, ideally in CPG, beverage, food, lifestyle, retail, or another consumer-focused business.
Ability to connect consumer insight, brand strategy, innovation, and commercial opportunity into a clear growth agenda.
Experience leading integrated campaigns end-to-end—from identifying the opportunity and writing the brief to creative development, go-to-market, launch, and optimization.
Experience partnering closely with Sales/Commercial and Innovation teams to translate business opportunities into consumer-facing strategies and successful launches.
Exceptional creative instincts and judgment.
Experience building brands through social, creators/influencers, partnerships, events, experiential, or other relevant connection channels.
Ability to operate independently, take ownership, and move quickly.
Highly effective cross-functional leadership and ability to earn trust and influence across Marketing, Creative, Innovation, Sales, and Commercial.
Excellent written, verbal, and presentation skills.
Balance of big-picture thinking and hands-on execution.
Proven track record of developing high-performing teams and growing talent.

Benefits

Comp & perks

Bonus Eligible
Unlimited Vacation
Sick Days
Up to 95% of the employee and dependent healthcare premiums paid for by the company
Life insurance (company-paid and voluntary)
Flexible Spending Accounts
401K (regular and Roth)
Up to $150/month health and wellness reimbursement
Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
Employee Discount on Hint Water