Hint Inc.

Brand Manager

• Own the brand plan and growth agenda, leading annual brand planning and translating business priorities, consumer insights, market dynamics, and cultural opportunities into a growth roadmap.
• Partner with Commercial and Sales leaders to develop marketing and go-to-market plans that unlock consumer demand and commercial growth.
• Partner with Innovation and cross-functional teams on products and initiatives, from opportunity identification and consumer proposition through launch.
• Lead integrated brand and product campaigns from strategy through launch, including briefs, narrative development, go-to-market planning, cross-functional alignment, and execution.
• Collaborate with internal Creative teams and agency partners to develop distinctive, strategically sharp work.
• Expand Hint’s reach through social, creators, influencers, partnerships, events, and experiential marketing.
• Connect Creative, Media, Social, Influencer, PR, Product, Innovation, Sales/Commercial, Insights, and other partners around a cohesive consumer and business story.
• Represent and protect the Hint brand point of view in cross-functional discussions.
• Set priorities, create clarity, make decisions, and hold teams and partners accountable.
• Define success measures across brand health, consumer engagement, innovation, and commercial performance; use data and insights to optimize marketing and drive growth.

Senior Director, Brand and Integrated Marketing