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Go-To-Market Specialist
Hire Hangar Global. Execute inbound campaigns across SEO, content marketing, social media, and earned media .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing inbound and outbound lead generation campaigns, utilizing tools like HubSpot and Apollo, while optimizing strategies for qualified pipeline generation. Proficient in collaborating with Sales and Marketing teams to refine messaging and targeting across multiple channels.
Highest-signal resume keywords
Lead GenerationGrowth ExperimentationHubSpot FamiliarityData-Driven MarketingB2B SaaS Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Inbound Campaign ExecutionOutbound Campaign ExecutionSEO StrategiesContent MarketingSocial Media MarketingPerformance TrackingMulti-Channel GrowthLead Generation CampaignsExperimentationMessaging Optimization
Soft Skills
Execution MindsetAdaptabilityCollaborationCommunicationProblem-Solving
Tools & Technologies
HubSpotApolloOutreachSalesloftSlackZoomGoogle WorkspaceAsana
Industry Keywords
Demand GenerationPerformance-Driven EnvironmentB2B MarketingTech ProductsRemote Work Experience
Tech Stack
Tools & technologiesApollo
About the role
Key responsibilities & impact- Execute inbound campaigns across SEO, content marketing, social media, and earned media
- Run outbound outreach through cold email, LinkedIn messaging, and light cold calling
- Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities
- Track campaign performance and optimize strategies to generate qualified pipeline
- Test and iterate on messaging, targeting, and channels to improve lead generation
- Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting
- Build, test, and iterate across multiple channels to identify qualified-lead drivers and scalable growth
- Turn successful experiments into repeatable growth channels
Requirements
What you’ll need- 1–4 years of experience in growth, demand generation, or lead generation roles
- Experience with inbound or outbound lead generation campaigns
- Familiarity with HubSpot, Apollo, Outreach, or Salesloft
- Prior remote work experience
- Fluency with remote collaboration tools such as Slack, Zoom, Google Workspace, Asana, or similar
- Experience working with US or UK-based companies
- Strong execution mindset with the ability to run experiments and iterate quickly
- Comfortable working in a fast-paced, performance-driven environment
- Preferred: experience running multi-channel growth experiments
- Preferred: familiarity with SEO, content distribution, or social growth strategies
- Preferred: experience generating pipeline for B2B SaaS or tech products
- Preferred: exposure to data-driven marketing or performance tracking
- Ability to work US time zones (EST–PST)
- English proficiency is required
Benefits
Comp & perks- Competitive pay
- Real growth opportunities
- Opportunity to work with fast-growing global companies
- Long-term career-building opportunity