Growth Marketing Manager – BPO

Hire Hangar Global

. Develop and execute marketing strategy for the BPO's own brand, services, and growth goals .

Posted 11/4/2026full-timeRemote • South AfricaMid-LevelSenior💰 $3,000 - $3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies specifically for BPO services, with a strong focus on managing paid campaigns across Meta Ads and Google Ads. Proficient in optimizing campaigns for lead generation and conversion while collaborating effectively with sales and leadership teams.

Highest-signal resume keywords

Marketing Strategy DevelopmentMeta Ads Campaign ManagementGoogle Ads Campaign ManagementAudience Targeting and RetargetingBPO Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationConversion TrackingA/B TestingAd Budget ManagementLead Generation

Soft Skills

Attention to DetailProfessional CommunicationMulti-tasking

Tools & Technologies

Meta PixelGoogle Tag ManagerGoogle Analytics 4SlackZoomGoogle WorkspaceAsana

Industry Keywords

BPO MarketingEmployer BrandingRecruitment MarketingDigital MarketingRemote Work Experience

About the role

Key responsibilities & impact

Develop and execute marketing strategy for the BPO's own brand, services, and growth goals
Plan, launch, and manage paid campaigns on Meta Ads and Google Ads
Set up audience targeting, retargeting, and lookalike audiences to reach decision-makers and generate quality leads
Create and A/B test ad copy, creatives, and landing pages to improve conversion rates
Manage ad budgets and bidding strategies
Optimize campaigns to lower cost per lead and improve ROAS
Set up and maintain conversion tracking using Meta Pixel, Google Tag Manager, and Google Analytics 4
Oversee content creation, brand messaging, and positioning across digital channels
Manage social media presence, website content, and email marketing initiatives
Collaborate with sales and leadership to align marketing efforts with business development goals
Track and report on marketing KPIs, campaign performance, and ROI
Manage relationships with external vendors, agencies, or freelancers as needed

Requirements

What you’ll need

Direct experience working as a Marketing Manager for a BPO company itself, marketing the BPO's own services (non-negotiable)
Proven experience managing ads and/or general marketing strategy in a BPO or outsourcing industry setting
Hands-on experience running and optimizing Meta Ads and Google Ads campaigns
Strong written and spoken English with a clear, professional, business-facing communication style
Ability to manage multiple marketing initiatives and campaigns simultaneously with strong attention to detail
Prior remote work experience
Fluency with remote collaboration tools and platforms such as Slack, Zoom, Google Workspace, Asana, or similar
Ideally worked with US or UK-based companies
Experience with a well-established BPO (preferred)
Experience with LinkedIn Ads for B2B lead generation (preferred)
Familiarity with marketing automation tools and CRM platforms (preferred)
Experience building employer branding or recruitment marketing campaigns for a BPO (preferred)
Ability to work from 9:00 AM to 5:00 PM EST
Fluent English
Must complete a full application and record a video interview

Benefits

Comp & perks

Competitive pay
Real growth opportunities
Long-term career opportunity
Remote work