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Marketing Operations Manager
Hire Hangar Global. Plan, launch, and manage Google Ads, Meta campaigns, and LinkedIn account-based programs .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in HubSpot Marketing Hub administration, including lifecycle design, workflows, and multi-touch attribution. Proficient in managing Google Ads and Meta campaigns with a strong focus on data-driven decision-making and pipeline management.
Highest-signal resume keywords
HubSpot Marketing Hub AdministrationGoogle Ads ManagementMeta Ads ManagementData Discipline and Database HygieneB2B Demand Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle DesignWorkflowsLead ScoringMulti-Touch AttributionCustom ReportingUTM GovernanceGA4SQLEmail MarketingConversion Tracking
Soft Skills
Strong Written CommunicationProfessional CommunicationProcess Documentation
Tools & Technologies
HubSpot Marketing HubGoogle AdsMeta AdsGA4Google Tag ManagerLooker StudioSlackZoomGoogle WorkspaceAsana
Certifications & Qualifications
HubSpot Marketing Hub CertificationHubSpot Reporting Certification
Industry Keywords
B2B MarketingDemand GenerationTechnical BuyersChannel PartnersProfessional AVBroadcast TechnologyVideo TechnologyEducation TechnologyGovernment TechnologyGDPR Compliance
Tech Stack
Tools & technologiesApolloSQL
About the role
Key responsibilities & impact- Plan, launch, and manage Google Ads, Meta campaigns, and LinkedIn account-based programs
- Own conversion tracking, including UTM governance, GA4, HubSpot ad integration, and offline-conversion imports
- Allocate budgets by network and campaign against cost-per-SAL and pipeline targets
- Brief creative and landing pages, run structured tests, and report results weekly
- Administer HubSpot Marketing Hub, including properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations
- Define and enforce lifecycle stages jointly with sales
- Maintain database health through deduplication, enrichment, suppression cleanup, GDPR, and CAN-SPAM compliance
- Build HubSpot campaigns with spend items for attribution and ROI reporting
- Produce marketing-sourced and marketing-influenced pipeline and revenue reporting
- Plan and execute email calendars, announcements, partner communications, webinar promotion, newsletters, and nurture tracks
- Monitor email deliverability and resolve bounce, spam, and unsubscribe issues
- Own webinar and trade show promotion, registration, lead capture, and follow-up
- Run industry surveys and research programs supporting thought-leadership content
- Hand off leads to sales with ownership, stage, and next steps, and track conversion results
Requirements
What you’ll need- Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
- Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting
- Current HubSpot Marketing Hub and Reporting certifications, or ability to earn them within 60 days of start
- Hands-on Google Ads and Meta Ads management with a track record of optimizing to down-funnel outcomes through offline-conversion import
- Strong data discipline, clean segmentation, database hygiene, and working knowledge of deliverability metrics
- Comfortable owning a pipeline number and defending budget decisions with data to sales leadership
- Experience marketing to technical buyers with long purchase cycles sold through channel partners
- Strong written and spoken English with clear, professional communication and process-documentation ability
- Prior remote work experience and fluency with remote collaboration tools such as Slack, Zoom, Google Workspace, and Asana or similar
- Ideally worked with US- or UK-based companies
- Preferred: experience in professional AV, broadcast, video technology, or education and government technology markets
- Preferred: proficiency with GA4, Google Tag Manager, Looker Studio, and basic SQL
- Preferred: familiarity with Apollo, Clay, or Nooks and HubSpot integrations
- Preferred: webinar platform operations and trade show lead-capture workflows
- Preferred: LinkedIn Ads for account-based programs
- Preferred: vendor and agency management, including SEO and content partners
- Must work US time zones (EST–PST)
- Fluent in English
Benefits
Comp & perks- Competitive, transparent compensation
- Remote work
- Long-term career-building opportunity
- Work with fast-growing global companies
- Real growth opportunities