Digital Marketing Manager

Hire Overseas

. Own social media and paid advertising for a debate and speech education company serving students across Greater China and Southeast Asia .

Posted 9/19/2026full-timeRemote • Philippines, Singapore, Malaysia, Vietnam, IndonesiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing with a focus on social media strategy, content creation, and paid advertising tailored for the education sector in Greater China and Southeast Asia. Proficient in managing campaigns, analyzing engagement metrics, and producing compelling marketing materials that resonate with target audiences.

Highest-signal resume keywords

Digital Marketing OwnershipPaid Campaign ManagementCanva ProficiencyContent Strategy DevelopmentMandarin or Cantonese Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingContent StrategyPaid AdvertisingSocial Media ManagementAnalytics TrackingGraphic DesignContent ProductionCampaign OptimizationLead TrackingInquiry-Focused Mindset

Soft Skills

Strong Written CommunicationCollaborationAdaptabilityProject Management

Tools & Technologies

FacebookInstagramLinkedInCanvaWeChatRednoteCRM Integration

Industry Keywords

Education MarketingSoutheast AsiaGreater ChinaHong KongSingaporeMainland ChinaEnrichment ProgramsTutoringService-Based Industries

About the role

Key responsibilities & impact

Own social media and paid advertising for a debate and speech education company serving students across Greater China and Southeast Asia
Develop and execute content strategy across Facebook, Instagram, and LinkedIn
Audit current social channels and develop a growth strategy focused on inquiries and engagement
Generate content ideas for parents and students in target markets
Manage content production by obtaining footage, photos, testimonials, and program updates from coaches, staff, and students
Manage the content calendar and schedule posts during Hong Kong Time peak engagement windows
Design static graphics in Canva for ads, carousels, stories, and promotional materials
Brief and coordinate with the in-house video editing team
Collaborate with the in-house graphic designer on complex branding assets
Plan, launch, and optimize paid campaigns on Facebook, Instagram, and LinkedIn
Monitor engagement, respond to direct messages and comments during core hours, and track weekly analytics
Write marketing copy translating educational value propositions for target families
Liaise with marketing and post-production teams to meet deadlines
Participate in daily async check-ins and weekly strategy syncs
Build repeatable workflows and systems that reduce manual oversight

Requirements

What you’ll need

Proven track record of owning digital marketing end to end, with a portfolio or case studies showing identified gaps, solutions built, and measurable results with minimal direction
Deep understanding of Greater China and Southeast Asian education markets, including Hong Kong, Singapore, and Mainland China
Demonstrated success running paid campaigns and growing organic engagement on Facebook and Instagram targeting Asian education audiences
Experience coordinating with subject matter experts to extract content
Strong Canva proficiency for independently creating polished, on-brand static graphics
Inquiry-focused mindset centered on conversion metrics
Strong written English, with ability to adapt tone for students and parents in target markets
Mandarin or Cantonese proficiency highly valued
Background in education, tutoring, enrichment, or service-based industries is a plus
Experience with WeChat, Rednote (Xiaohongshu), or other regional platforms is a plus
Experience with CRM integration and lead tracking in Asian markets is a plus
Existing network or community connections in Hong Kong, China, or Singapore education circles is a plus
Updated resume
Portfolio link or case studies showing owned digital marketing work, including paid campaigns, content strategy, or social growth results
Short Loom video (1 to 2 minutes) introducing yourself, describing experience marketing to Asian education audiences, and presenting one end-to-end campaign or content initiative and its results
Candidates must submit both a portfolio and Loom video to proceed

Benefits

Comp & perks

Paid in USD, bi-monthly (every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of holidays per company guidelines
100% remote setup
High-autonomy role with direct ownership over strategy, execution, and results