Lead Generation Specialist

Hire Overseas

. Devise and write cold email campaigns for a B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets .

Posted 11/3/2026full-timeRemote • PhilippinesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting and optimizing B2B cold email campaigns, utilizing research and AI tools to personalize messaging for SMB verticals. Proven ability to analyze campaign performance metrics and implement data-driven improvements.

Highest-signal resume keywords

B2B Outbound Email ExperienceA/B Testing DisciplineCold Email Sequence StructuringCampaign Performance AnalysisProficiency with Research Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cold Email Campaign DevelopmentCopywriting for B2BResearching Ideal Customer ProfilesPersonalization TechniquesData Analysis for Campaign Metrics

Soft Skills

Excellent Written CommunicationCollaboration with Sales TeamsProblem-Solving

Tools & Technologies

AI ToolsProprietary Enrichment PlatformsClayInstantlySmartleadApollo

Industry Keywords

B2B Sales IntelligenceSMB MarketsOutbound SalesSales Development RepresentativeVertical Markets

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Devise and write cold email campaigns for a B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets
Research ICPs, pain points, and buying triggers across SMB verticals such as HVAC, dental, and restaurants
Build copy angles addressing real prospect problems
Create customized research variables per prospect using the in-house enrichment platform
Use AI tools and web research to inform personalization and messaging
Write cold email sequences from subject line through follow-ups
Structure sequences by cadence, tone, and escalation logic for each vertical and ICP
Develop and test multiple messaging angles per campaign
Manage multiple active campaigns
A/B test subject lines, opening lines, CTAs, and sequence structures
Analyze open rates, reply rates, and positive response rates to improve copy
Identify successful campaign approaches and apply learnings to new sequences
Flag underperforming campaigns and propose copy changes
Collaborate with GTM and sales teams on messaging and ICP priorities
Maintain campaign documentation, including copy versions, test results, and performance notes

Requirements

What you’ll need

Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals
Ability to research an ICP, identify genuine pain points, and build effective copy angles
Ability to structure cold email sequences, including cadence, tone, and escalation logic
Strong A/B testing discipline and ability to optimize based on performance data
Past campaign results showing open rates, reply rates, meetings booked, or similar metrics required to apply
Comfortable using a proprietary enrichment or research platform and custom prospect data
Comfortable using AI tools and web research
Excellent written English with a direct, concise, and human communication style
Experience with Clay or a similar prospect enrichment and research platform preferred
Background in outbound sales or SDR work preferred
Experience writing cold email for a B2B SaaS, sales intelligence, or data platform preferred
Familiarity with Instantly, Smartlead, or Apollo preferred
Updated resume required
Short Loom video introducing yourself, describing B2B outbound email experience, and walking through one campaign required
Availability during US business hours

Benefits

Comp & perks

Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup
Paid in USD bi-monthly (every 15th and 30th)
Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables
High-ownership copywriting role with direct impact on pipeline generation and campaign performance