Outbound Email Copywriter

Hire Overseas

. Devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets .

Posted 10/24/2026full-timeRemote • Philippines, Mexico, El Salvador, South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in crafting and executing B2B outbound email campaigns, utilizing research and AI tools for personalization, while optimizing performance through A/B testing and data analysis.

Highest-signal resume keywords

B2B Outbound Email ExperienceCold Email Sequence StructuringA/B Testing DisciplineCampaign Performance AnalysisProprietary Enrichment Platform Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Cold Email Campaign DevelopmentCopywriting for B2BEmail Cadence StructuringPerformance Metrics AnalysisPersonalization Techniques

Soft Skills

Attention to DetailEffective CommunicationCollaboration with Sales Teams

Tools & Technologies

AI ToolsClayInstantlySmartleadApollo

Industry Keywords

Sales IntelligenceGTM TeamsSMB MarketsOutbound SalesData Platform

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Devise and write cold email campaigns for a fast-growing B2B sales intelligence platform serving GTM teams selling into local and vertical SMB markets
Own the strategy and execution of outbound email campaigns
Research ICPs, pain points, and buying triggers across SMB verticals
Build compelling copy angles and personalized messaging
Use the in-house enrichment platform, AI tools, and web research to inform personalization
Write cold email sequences from subject line through follow-ups
Structure sequences with appropriate cadence, tone, and escalation logic
Develop and test multiple messaging angles per campaign
Manage multiple active campaigns while maintaining quality and attention to detail
A/B test subject lines, opening lines, CTAs, and sequence structures
Analyze open rates, reply rates, and positive response rates to improve copy
Identify successful campaign learnings and apply them to new sequences
Flag underperforming campaigns and propose copy improvements
Collaborate with GTM and sales teams to align messaging with campaign goals and ICP priorities
Maintain organized campaign documentation, including copy versions, test results, and performance notes

Requirements

What you’ll need

Substantial B2B outbound email experience with a track record of campaigns that generated real replies and meetings across a variety of SMB verticals
Ability to research an ICP, identify genuine pain points, and build effective copy angles
Knowledge of structuring cold email sequences, including cadence, tone, and escalation logic
Strong A/B testing discipline and ability to optimize based on performance data
Past campaign results showing metrics such as open rates, reply rates, or meetings booked
Comfortable working inside a proprietary enrichment or research platform and using custom prospect data for personalization
Comfortable using AI tools and web research
Excellent written English with a direct, concise, and human communication style
Experience with Clay or a similar prospect enrichment and research platform (nice to have)
Background in outbound sales or SDR work (nice to have)
Experience writing cold email for a B2B SaaS, sales intelligence, or data platform (nice to have)
Familiarity with Instantly, Smartlead, or Apollo (nice to have)
Updated resume required
Short Loom video (1 to 2 minutes) required
Must be available during US business hours

Benefits

Comp & perks

Paid in USD, bi-monthly (every 15th and 30th)
Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup
Access to a proprietary in-house enrichment platform with deep prospect data and customizable research variables
High-ownership copywriting role with direct impact on pipeline generation and campaign performance