Performance Marketing Manager

Hire Overseas

. Own paid media strategy and hands-on management across Meta, Google, TikTok, and Amazon ads for the Australian market .

Posted 10/9/2026full-timeRemote • Philippines, Malaysia, Indonesia, SingaporeMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid media strategies across platforms like Meta, Google, TikTok, and Amazon, with a strong focus on data-driven decision-making and optimizing ad performance. Proven ability to manage significant budgets and deliver actionable insights to enhance campaign effectiveness.

Highest-signal resume keywords

Meta Ads ManagementGoogle Ads ManagementTikTok Ads ManagementAmazon Ads ManagementData-Driven Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media StrategyCampaign Performance MonitoringBudget ManagementCreative Asset OptimizationFunnel AnalysisROAS TrackingCAC TrackingCTR AnalysisConversion Rate OptimizationPerformance Reporting

Soft Skills

Strong Written CommunicationStrong Verbal Communication

Tools & Technologies

AI Ad ToolsAd Performance Analytics Platforms

Industry Keywords

E-CommerceDTC BrandsBeauty IndustrySkincare IndustryWellness Industry

About the role

Key responsibilities & impact

Own paid media strategy and hands-on management across Meta, Google, TikTok, and Amazon ads for the Australian market
Replace the existing agency and take full ownership of paid channel performance
Diagnose gaps in retargeting coverage, funnel mix, and upper- and lower-funnel balance
Direct and implement strategic improvements
Manage a significant annual paid media budget and optimize spend efficiency
Identify creative needs and brief the in-house designer
Ensure creative assets align with platform best practices and campaign objectives
Test creative hypotheses and iterate based on performance data
Monitor campaign performance and surface actionable insights
Track ROAS, CAC, CTR, conversion rate, and revenue contribution by channel
Report performance and recommended next steps to the digital and communications team
Stay current on platform updates, algorithm changes, and emerging AI ad tools
Participate in application, recruitment, executive, client, background/reference, and offer stages

Requirements

What you’ll need

Proven hands-on Meta and Facebook ads experience
Experience managing paid media in-house at an e-commerce brand of similar scale and spend level (preferred over agency-only backgrounds)
Ability to own paid media strategy end to end, including diagnosing gaps, setting direction, and executing changes independently
Data-driven and growth-minded approach
Experience managing significant ad budgets with accountability for performance outcomes
Strong written and verbal English communication skills
Meaningful overlap with Australian business hours
Experience across Google, TikTok, and Amazon ads alongside Meta (nice to have)
Familiarity with emerging AI ad platforms and tools (nice to have)
Background in beauty, skincare, wellness, or consumer DTC brands (nice to have)
Experience transitioning a brand from agency-managed to in-house paid media management (nice to have)
Updated resume
Short Loom video introducing yourself and describing paid media experience, platforms managed, budget scale, and approach to diagnosing underperforming paid ads
Shortlisted candidates must complete a mini audit homework assignment
Loom video submission required to advance

Benefits

Comp & perks

Paid Time Off in accordance with company policy
Observance of Holidays per company guidelines
100% remote setup
Paid in USD, bi-monthly (every 15th and 30th)