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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in client onboarding, account management, and digital marketing strategies, with a strong focus on sales funnels and conversion optimization. Capable of analyzing marketing performance data to drive client success and retention.
Highest-signal resume keywords
Client Success ManagementSales Funnel Strategy DevelopmentMarketing Performance AnalysisClient Relationship ManagementDigital Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Client OnboardingLead GenerationConversion Rate OptimizationCampaign ReportingMarketing AutomationEmail MarketingCRM SystemsLanding Page OptimizationClient RenewalsDiscovery Calls
Soft Skills
Excellent Communication SkillsStrong Organizational SkillsProblem-SolvingClient EngagementExpectation Management
Tools & Technologies
Meta Ads ManagerGoHighLevelClickFunnelsCRM PlatformsDigital Marketing Tools
Industry Keywords
Digital Marketing AgencyCustomer JourneyConversion-Focused MarketingClient Retention StrategiesMarketing Metrics
About the role
Key responsibilities & impact- Review client onboarding questionnaires to understand business goals, target audiences, offers, and marketing needs.
- Schedule and lead client onboarding and strategy calls, gradually taking full ownership of the onboarding process.
- Help clients clarify marketing objectives and develop sales funnel strategies based on their goals and purchased services.
- Identify missing information, required assets, and important decisions needed before production begins.
- Document strategic recommendations and client requirements, obtain founder approval, and communicate approved strategies to the internal team.
- Build and maintain strong client relationships as the primary contact for strategic discussions and account-related concerns.
- Conduct client check-ins, manage expectations, and proactively address concerns.
- Monitor client engagement, identify accounts at risk of cancellation, and recommend retention strategies.
- Track upcoming renewals, initiate renewal follow-ups, and support clients through the renewal process.
- Identify opportunities for additional services or expanded engagements and communicate them to the founder.
- Review client campaign results and analyze metrics such as leads generated, conversion rates, cost per lead, and return on ad spend.
- Identify performance gaps and opportunities to improve funnel conversions and campaign effectiveness.
- Collaborate with the founder and marketing specialists on optimization recommendations.
- Communicate campaign insights and approved recommendations to clients and internal team members.
Requirements
What you’ll need- Minimum of 3 years of experience in client success, account management, or a client-facing digital marketing role.
- Working knowledge of sales funnels, lead generation, customer journeys, and conversion-focused marketing.
- Experience conducting client onboarding, discovery, or marketing strategy calls.
- Understanding of landing pages, email marketing, CRM systems, and marketing automation.
- Ability to interpret marketing performance data and identify opportunities for improvement.
- Experience managing client relationships, resolving concerns, and supporting retention.
- Excellent verbal and written communication skills, with confidence leading conversations with business owners.
- Strong organizational skills and the ability to manage multiple client relationships independently.
- Experience with Facebook and Instagram advertising through Meta Ads Manager preferred.
- Familiarity with GoHighLevel, ClickFunnels, or similar funnel and CRM platforms preferred.
- Previous experience working in a digital marketing agency preferred.
- Experience with conversion rate optimization, campaign reporting, and client renewals preferred.
Benefits
Comp & perks- 100% remote from anywhere in Latam