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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing multi-channel paid media campaigns, particularly with Google Ads and paid social platforms. Strong analytical skills and proficiency in campaign reporting and budget management are essential for optimizing client performance and driving growth.
Highest-signal resume keywords
Paid Media ManagementGoogle Ads ProficiencyCampaign ReportingBudget ManagementPeople Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Media ManagementGoogle AdsMicrosoft AdsCampaign ReportingBudget ManagementPerformance AnalyticsAdvanced ExcelMulti-Channel CampaignsAd Copy OptimizationAudience Targeting
Soft Skills
AnalyticalDetail-OrientedOrganizedOpen to FeedbackStrong Communication
Tools & Technologies
AI ToolsThird-Party ToolsCampaign Tracking Tools
Certifications & Qualifications
Bachelor's Degree in Marketing
Industry Keywords
Digital MarketingClient-Facing RolePerformance ReportsAd Spend ManagementSocial Media Advertising
About the role
Key responsibilities & impact- Serve as the primary point of contact for 5–7 clients on paid media
- Lead every client-facing paid media conversation without an Account Manager intermediary
- Present monthly performance reports, explain results, and provide clear next steps
- Plan, build, and manage multi-channel campaigns across Search, Display, PMax, Shopping, Video, and Social
- Manage portfolios averaging $30K–$50K/month in ad spend per client
- Test and optimize ad copy, bids, audiences, and budgets to maximize ROI
- Analyze monthly business metrics, budget pacing, and performance trends
- Use third-party and AI tools to streamline campaign setup, tracking, and reporting
- Identify account growth opportunities and stay current on platform and industry changes
- Represent client goals to the internal team
- Mentor and lead the team's next Paid Media hire when the role opens
Requirements
What you’ll need- 4+ years of hands-on paid media management, with Google Ads as the primary platform and solid paid social experience
- Recent digital marketing agency experience in a client-facing role
- Direct client-facing experience presenting performance reports and serving as the go-to person for paid media questions
- People management experience through direct reports or formally leading/mentoring team members
- Interest in growing into a team lead role within about a year
- Stable work history with solid tenure in recent roles
- Proficiency in Google Ads (Search, Display, PMax, Shopping, YouTube), Microsoft Ads, and paid social (Meta, TikTok, LinkedIn)
- Strong campaign reporting, budget management, and performance analytics skills
- Advanced Excel
- Strong written and verbal English
- Analytical, detail-oriented, and organized under tight deadlines; open to feedback and committed to growth
- Willingness to complete a hands-on exercise in a live ad account during the hiring process
- Experience with third-party or AI tools for campaign setup, tracking, or reporting is nice to have
- Bachelor's degree in Marketing or a related field is nice to have
Benefits
Comp & perks- 100% remote work
- Flexible salary for exceptional candidates