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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in e-commerce conversion optimization, including A/B testing, website analytics, and hands-on Shopify front-end development. Capable of independently building and optimizing landing pages and conversion funnels to enhance customer engagement and drive sales.
Highest-signal resume keywords
E-Commerce Conversion OptimizationA/B Testing OwnershipShopify Front-End DevelopmentGA4 Analytics ProficiencyExperience with Digioh
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
A/B TestingE-Commerce OptimizationShopify DevelopmentLanding Page BuildingConversion Funnel OptimizationGA4 AnalyticsIntelligemsDigiohRebuySmart Cart
Soft Skills
Attention to DetailStrong JudgmentProblem-Solving
Tools & Technologies
IntelligemsGA4DigiohRebuySmart Cart
Industry Keywords
DTC E-CommerceSubscription-Based E-CommerceCustomer JourneyMerchandisingUX
About the role
Key responsibilities & impact- Own the website and quiz-funnel experimentation roadmap, prioritizing opportunities based on customer behavior, data, and potential conversion impact
- Turn conversion opportunities into clear hypotheses with defined success metrics and a rationale for why each test is worth running
- Personally build, QA, and launch A/B tests using Intelligems or comparable experimentation platforms
- Make Shopify front-end changes independently, including landing page updates, merchandising improvements, UX changes, and conversion-focused site enhancements
- Build and optimize landing pages rather than relying solely on designers or developers to execute recommendations
- Improve quizzes and personalization funnels using Digioh or comparable tools to increase engagement and progression through the purchase journey
- Optimize cart and upsell experiences using Rebuy, Smart Cart, or similar Shopify conversion tools
- Use GA4 and platform-level analytics to evaluate website behavior, conversion performance, event tracking, and experiment outcomes
- Translate experiment results into clear next steps, including follow-up tests, rollouts, iterations, or changes in roadmap priority
- Troubleshoot unfamiliar website and platform issues independently using documentation, support resources, AI tools, and structured problem-solving
Requirements
What you’ll need- 3-6+ years of hands-on experience in CRO, e-commerce website optimization, growth, or a closely related role, with flexibility for candidates whose experience demonstrates equivalent depth
- Strong practical knowledge of e-commerce conversion optimization, including funnels, customer journeys, merchandising, UX, and key conversion levers
- Hands-on Shopify front-end experience with the ability to make and troubleshoot website changes independently
- Proven ownership of A/B testing from opportunity identification and hypothesis creation through implementation, analysis, and next-step recommendations
- Hands-on experience with Intelligems or a comparable experimentation platform, plus working knowledge of GA4 and website conversion analytics
- Ability to personally build landing pages and conversion experiences rather than only producing briefs for designers or developers
- Strong judgment, attention to detail, and the ability to follow detailed written or video instructions carefully when working with sensitive website or company information
- Experience using Digioh for quizzes, funnels, personalization, or comparable conversion experiences
- Experience with Rebuy, Smart Cart, or similar Shopify upsell and cart-optimization tools
- Direct experience working with DTC e-commerce brands
- Experience optimizing subscription-based e-commerce businesses
- Previous experience in a role that combined strategic CRO ownership with substantial hands-on execution