Email and Lifecycle Marketing Specialist

HireHawk

. Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.

Posted 9/23/2026full-timeRemote • South AfricaMid-LevelSenior💰 $1,800 - $2,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Klaviyo flow architecture, customer segmentation, and lifecycle marketing strategies, with a strong focus on retention initiatives and email campaign execution. Proficient in analyzing performance metrics and utilizing AI tools for creative production and troubleshooting.

Highest-signal resume keywords

Klaviyo Campaign ManagementCustomer SegmentationLifecycle Marketing StrategyEmail DeliverabilityRetention Program Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle Flow ArchitectureSMS MarketingChurn-Save InitiativesWinback CampaignsSubscription OffersData AnalysisA/B TestingCampaign ReportingCreative Asset Development

Soft Skills

Problem SolvingIndependent WorkAttention to DetailOwnershipCommunication

Tools & Technologies

KlaviyoRechargeCanvaPhotoshopAI Tools

Industry Keywords

DTC MarketingE-commerceCustomer LifecycleRetention MarketingEmail Campaigns

About the role

Key responsibilities & impact

Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
Develop customer segments that enable more relevant messaging, stronger personalization, and better lifecycle performance.
Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results.
Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems.

Requirements

What you’ll need

3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience.
Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting.
DTC or e-commerce lifecycle marketing experience.
Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work.
Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health.
Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns.
Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion.
Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows.
Strong experience with subscription-based e-commerce businesses.
Experience creating email assets in Canva, Photoshop, or AI-powered creative tools.
Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions.
Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting.