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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Klaviyo flow architecture, email and SMS campaign execution, and customer segmentation within a subscription-based e-commerce context. Proficient in analyzing lifecycle performance and implementing retention strategies to enhance customer engagement and reduce churn.
Highest-signal resume keywords
Klaviyo Campaign ManagementLifecycle Flow ArchitectureCustomer SegmentationRetention Program ExecutionEmail Deliverability Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSMS MarketingLifecycle MarketingCampaign ReportingData AnalysisA/B TestingAutomation DevelopmentChurn-Save InitiativesWinback CampaignsSubscription Management
Soft Skills
Problem SolvingIndependent WorkAttention to DetailOwnership
Tools & Technologies
KlaviyoRechargeCanvaPhotoshopAI Tools
Industry Keywords
DTC MarketingE-commerceCustomer RetentionLifecycle StagesEngagement Signals
About the role
Key responsibilities & impact- Own and continuously improve Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other lifecycle stages
- Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
- Develop customer segments for relevant messaging, personalization, and lifecycle performance
- Build and execute SMS campaigns and automations within an integrated email and retention strategy
- Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and lifecycle experiments
- Manage and troubleshoot the Klaviyo and Recharge integration to ensure accurate subscription and customer data flows
- Monitor email deliverability, list health, sender performance, and engagement signals
- Analyze lifecycle performance and turn campaign, flow, and customer data into reporting and recommendations
- Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys
- Troubleshoot execution issues independently using platform documentation, support resources, and AI tools
Requirements
What you’ll need- 3–6+ years of experience in lifecycle, retention, CRM, or email marketing
- Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting
- DTC or e-commerce lifecycle marketing experience
- Experience designing and maintaining lifecycle flow architecture
- Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health
- Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns
- Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion
- Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows
- Strong experience with subscription-based e-commerce businesses
- Experience creating email assets in Canva, Photoshop, or AI-powered creative tools
- Experience developing lifecycle strategy and explaining campaign, segmentation, testing, and automation decisions
- Familiarity with AI tools for creative production, analysis, research, and troubleshooting
Benefits
Comp & perks- Remote work
- Full-time, long-term contractor arrangement