Email and Lifecycle Marketing Specialist

HireHawk

. Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages .

Posted 9/22/2026full-timeRemote • NicaraguaMid-LevelSenior💰 $1,800 - $2,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Klaviyo flow architecture, customer segmentation, and lifecycle marketing strategies, with a strong focus on retention initiatives and email campaign execution. Proficient in analyzing performance metrics and troubleshooting integration issues to optimize customer engagement.

Highest-signal resume keywords

Klaviyo ExperienceLifecycle Marketing StrategyCustomer SegmentationEmail DeliverabilityRetention Program Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle Flow ArchitectureCampaign AutomationData AnalysisA/B TestingSMS MarketingChurn-Save InitiativesWinback CampaignsSubscription OffersCustomer Data Management

Soft Skills

Problem SolvingIndependent WorkAttention to DetailOwnership

Tools & Technologies

KlaviyoRechargeCanvaPhotoshopAI Tools

Industry Keywords

DTC MarketingE-commerceCustomer LifecycleRetention StrategyEmail Campaigns

About the role

Key responsibilities & impact

Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages
Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
Develop customer segments for more relevant messaging, personalization, and lifecycle performance
Build and execute SMS campaigns and automations as part of an integrated email and retention strategy
Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments
Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms
Monitor email deliverability, list health, sender performance, and engagement signals, resolving issues before they negatively affect results
Analyze lifecycle performance and translate campaign, flow, and customer data into reporting and actionable recommendations
Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test
Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems

Requirements

What you’ll need

3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience
Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting
DTC or e-commerce lifecycle marketing experience
Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work
Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health
Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns
Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion
Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows
Strong experience with subscription-based e-commerce businesses
Experience creating email assets in Canva, Photoshop, or AI-powered creative tools
Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions
Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting