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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Email and SMS marketing, with a strong focus on campaign management, lifecycle flow optimization, and performance tracking. Proficient in using Klaviyo and other marketing platforms to drive customer engagement and retention.
Highest-signal resume keywords
Email MarketingSMS MarketingKlaviyoCampaign ManagementLifecycle Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Flow OptimizationCampaign Concept DevelopmentKPI TrackingPre-Launch QASegmentationCopywritingPersonalization
Soft Skills
Highly OrganizedDetail-OrientedProactiveIndependent Work
Tools & Technologies
NotionFigma
Industry Keywords
DTCE-CommerceCustomer ExperienceRetention Flows
About the role
Key responsibilities & impact- Own the weekly and monthly Email & SMS calendar.
- Build and optimize lifecycle flows, including Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback, and other retention flows.
- Develop campaign concepts, messaging, and segmentation.
- Translate strategy into clear briefs and proposals for the Email Designer.
- Collaborate with the designer to execute campaigns according to brief.
- Manage campaigns from concept through launch.
- Own pre-launch QA for emails and SMS, including copy, links, CTAs, segmentation, personalization, offers, rendering, tracking, and customer experience.
- Monitor campaigns after launch and quickly flag issues.
- Own weekly Email & SMS reporting.
- Track KPIs and communicate performance, trends, and concerns.
- Provide actionable recommendations.
- Work closely with the Head of Growth and operate independently.
- Maintain a structured testing roadmap to improve Email & SMS revenue and retention.
Requirements
What you’ll need- 3+ years of hands-on Email & SMS experience, ideally within DTC/e-commerce.
- Strong experience with Klaviyo and/or other lifecycle marketing platforms.
- Highly organized and detail-oriented; able to create structure where there isn't any.
- Strong copy and messaging instincts, even if not responsible for email design.
- Comfortable working in Notion and Figma to create campaign proposals, briefs, flow maps, and presentations.
- Strong QA mindset and ability to catch issues before they become problems.
- Proactive and comfortable working independently.
- Monday-Friday availability, 8:00 am–5:00 pm PST.