MarTech Automation Specialist

Hitachi

. Administer, configure, and maintain the marketing technology stack .

Posted 9/30/2026full-timeHyderabad • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in marketing operations and MarTech administration, with a strong focus on lead management processes, data management, and compliance with regulations such as GDPR and CCPA. Proficient in utilizing marketing automation platforms and CRM systems to drive campaign performance and marketing ROI.

Highest-signal resume keywords

Marketing Automation Platform ExperienceCRM Systems KnowledgeData Management and SegmentationProject Management SkillsIntegration Tools Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead Management ProcessesData HygieneCampaign Performance TrackingSQL or Scripting for Data ManipulationEmail Campaign SetupLead ScoringReporting and AnalyticsMarketing AttributionFunnel Metrics UnderstandingTechnical Troubleshooting

Soft Skills

Attention to DetailGood Communication SkillsCollaboration Across Teams

Tools & Technologies

MarketoSalesforce Marketing CloudSalesforceWorkatoZapierTray.ioGoogle AnalyticsTableauPower BI

Certifications & Qualifications

Relevant Certifications

Industry Keywords

Marketing Technology StackLead LifecycleData GovernanceGDPR ComplianceCAN-SPAM ComplianceCCPA Compliance

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Administer, configure, and maintain the marketing technology stack
Manage integrations and data flows between marketing, sales, and other business systems
Build and maintain lead management processes, including lead scoring, routing, nurturing, and lifecycle stages
Set up, QA, and support email campaigns, landing pages, forms, and automated journeys
Maintain data hygiene through auditing, deduplication, segmentation, and governance
Develop dashboards and reports tracking campaign performance, funnel metrics, and marketing ROI
Support marketing attribution and connect activity to pipeline and revenue
Troubleshoot technical issues across tools and support the marketing team
Evaluate new tools and vendors, run proofs of concept, and manage platform onboarding and offboarding
Document processes, maintain playbooks, and train team members on tools and workflows
Ensure compliance with GDPR, CAN-SPAM, CCPA, and manage consent and preferences
Serve as the connective tissue between marketing, sales, and IT

Requirements

What you’ll need

5 years of experience in marketing operations, MarTech administration, or a related role
Hands-on experience with a marketing automation platform, such as Marketo or Salesforce Marketing Cloud
Working knowledge of CRM systems, especially Salesforce
Strong understanding of lead lifecycle, funnel metrics, and marketing-to-sales handoff
Experience with data management, segmentation, and reporting
Ability to translate data into actionable insights
Strong project management skills and attention to detail
Good communication skills for working across marketing, sales, and technical teams
Experience with integration tools such as Workato, Zapier, or Tray.io
Basic knowledge of APIs
Familiarity with analytics and BI tools such as Google Analytics, Tableau, or Power BI
Understanding of SQL or scripting for data manipulation
Relevant certifications

Benefits

Comp & perks

Industry-leading benefits, support, and services for holistic health and wellbeing
Flexible arrangements that support work-life balance (role and location dependent)
Autonomy, freedom, and ownership
Inclusive culture based on mutual respect and merit-based systems
Reasonable accommodations during the recruitment process
Equal opportunity employment