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Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Own product positioning and messaging for cyber risk solutions, including quantification, analytics, and risk intelligence
- Develop and maintain messaging frameworks defining target buyers, priority use cases, differentiated value, and the connection between quantitative risk analysis and business decisions
- Partner with Product, Research, Sales, Customer Success, and customers to identify market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategy
- Plan and execute product launches and go-to-market initiatives, including messaging, content, sales readiness, cross-functional coordination, and post-launch adoption programs
- Create product marketing content, including solution briefs, website copy, buyer guides, business cases, thought leadership, demos, videos, and executive presentations
- Develop sales plays for prioritizing cyber investments, communicating risk in financial terms, benchmarking risk posture, and supporting enterprise and third-party risk decisions
- Build sales enablement assets, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling guidance
- Train and support enterprise sales teams to strengthen discovery, improve value articulation, accelerate opportunities, and increase win rates
- Lead customer, market, and competitive research across cyber risk quantification, risk analytics, and decision-support solutions
- Translate research findings into positioning, product, and sales guidance
- Partner with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and buying-process stages
- Track product marketing performance through adoption, pipeline contribution, win-loss findings, sales feedback, and content use
- Recommend changes based on performance results
Requirements
What you’ll need- 5-8+ years of B2B product marketing experience in cybersecurity, risk management, GRC, analytics, financial technology, or a related market
- Working knowledge of cyber risk quantification, risk analytics, financial risk concepts, enterprise risk management, or related disciplines
- Proven ability to position complex technical or data-driven products and explain their value to executive and technical audiences
- Demonstrated success planning product launches and leading cross-functional go-to-market programs from strategy through execution
- Experience supporting enterprise sales teams with sales plays, enablement programs, competitive intelligence, and deal-specific guidance
- Strong customer and market research skills, with the ability to turn findings into practical messaging, content, and go-to-market recommendations
- Exceptional writing, presentation, project management, and stakeholder management skills
- Ability to manage multiple priorities and deliver measurable results
- Ability to leverage AI tools across roles and responsibilities
Benefits
Comp & perks- Equal opportunity employer committed to diversity and inclusion
- Workplace free from discrimination and harassment
- Employee benefits are not specified