HITRUST

Product Marketing

• Own product positioning and messaging for cyber risk solutions, including quantification, analytics, and risk intelligence
• Develop and maintain messaging frameworks defining target buyers, priority use cases, differentiated value, and the connection between quantitative risk analysis and business decisions
• Partner with Product, Research, Sales, Customer Success, and customers to identify market needs, validate value propositions, inform roadmap priorities, and shape go-to-market strategy
• Plan and execute product launches and go-to-market initiatives, including messaging, content, sales readiness, cross-functional coordination, and post-launch adoption programs
• Create product marketing content, including solution briefs, website copy, buyer guides, business cases, thought leadership, demos, videos, and executive presentations
• Develop sales plays for prioritizing cyber investments, communicating risk in financial terms, benchmarking risk posture, and supporting enterprise and third-party risk decisions
• Build sales enablement assets, including pitch decks, competitive battlecards, discovery guides, value narratives, and objection-handling guidance
• Train and support enterprise sales teams to strengthen discovery, improve value articulation, accelerate opportunities, and increase win rates
• Lead customer, market, and competitive research across cyber risk quantification, risk analytics, and decision-support solutions
• Translate research findings into positioning, product, and sales guidance
• Partner with demand generation and growth marketing teams to align campaigns with product positioning, priority use cases, buyer personas, and buying-process stages
• Track product marketing performance through adoption, pipeline contribution, win-loss findings, sales feedback, and content use
• Recommend changes based on performance results

Senior Product Marketing Manager

Vice President

• Lead the strategy, systems, analytics, forecasting, and operational excellence of the revenue organization
• Own company-wide bookings, pipeline, revenue, and renewal forecasting processes
• Deliver accurate and predictable forecasts while identifying revenue risks and upside opportunities
• Develop forecasting models and executive reporting frameworks
• Lead weekly forecast reviews and pipeline inspection cadences
• Manage and optimize the entire lead-to-revenue process
• Establish and monitor pipeline coverage, conversion rates, stage progression, and sales velocity metrics
• Partner with Marketing, Sales, Customer Success, and Partnerships to improve funnel performance and revenue outcomes
• Build and maintain executive dashboards, scorecards, and performance reports
• Deliver insights on productivity, territory performance, win rates, customer retention, partner performance, and revenue growth
• Serve as the trusted source for revenue-related reporting presented to senior leadership, executives, and the Board
• Drive annual planning, territory design, capacity modeling, and quota planning
• Support compensation plan administration and performance measurement
• Develop and track strategic sales plays and company initiatives
• Own planning and execution of QBRs, Annual Operating Plans, SKO, Leadership Offsites, Revenue Performance Reviews, Forecast Summits, and the Executive Sponsor Program
• Lead adoption of AI across the revenue organization using tools such as Claude, ChatGPT, Copilot, Gong AI, and Salesforce AI
• Automate manual processes and build scalable AI-assisted workflows
• Serve as business owner for Salesforce, Gong, revenue intelligence platforms, and sales technology systems
• Drive improvements in data quality, reporting accuracy, workflow automation, and system adoption
• Evaluate and implement technologies that improve sales productivity and operational effectiveness

Vice President, Sales Operations

Product Manager

• Own product direction, customer outcomes, strategy, priorities, and roadmap for relying party-facing capabilities
• Lead discovery, validation, launch, and post-launch learning for the emerging relying party product line
• Develop a deep understanding of relying party workflows, challenges, and desired outcomes
• Build the product roadmap from the ground up and provide evidence-based product direction
• Understand the broader HITRUST ecosystem, including assessed entity and external assessor workflows
• Define product opportunities, desired outcomes, and measures of success
• Evaluate delivered capabilities against intended customer and business outcomes
• Lead customer engagement through discovery, concept validation, pilots, launch, and post-launch learning
• Develop discovery plans, hypotheses, research questions, and learning objectives
• Recruit customers and stakeholders with Customer Success and Sales
• Conduct customer interviews, concept reviews, demonstrations, and structured feedback sessions
• Synthesize evidence into themes, problem statements, opportunities, and recommendations
• Partner with Product Design on problem framing, research, workflows, prototypes, and usability testing
• Evaluate potential solutions with customers and inform product decisions
• Own product management aspects of pilots, design-partner programs, beta programs, and limited releases
• Define pilot objectives, hypotheses, success criteria, and learning requirements
• Decide whether capabilities should advance, change, undergo further validation, or stop
• Partner cross-functionally with Product Marketing, Customer Success, Sales, Engineering, Product Owners, and other stakeholders on launch readiness, adoption, and delivery
• Translate strategy, customer context, and desired outcomes into delivery while Product Owners own sprint execution

Senior Product Marketing Manager

Vice President, Sales Operations

Senior Product Manager – Relying Party Experience