Marketing Insights Director

HMH

. Develop a clear understanding of HMH’s and NWEA’s data and evidence supporting the brand story .

Posted 10/8/2026full-timeRemote • United StatesSeniorLead💰 $110,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in translating complex data and research into compelling narratives while building repeatable processes for evidence-based storytelling. Proficient in stakeholder management and content strategy, ensuring alignment with brand voice and marketing goals.

Highest-signal resume keywords

Data InterpretationEvidence-Based StorytellingExceptional Writing SkillsStakeholder ManagementSEO Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingEditorial SkillsResearch TranslationProcess DevelopmentLong-Form Writing

Soft Skills

Influencing SkillsCollaborationCommunication

Tools & Technologies

AI ToolsContent Workflow Systems

Industry Keywords

K–12 EducationEdTechB2B MarketingEfficacy Research

About the role

Key responsibilities & impact

Develop a clear understanding of HMH’s and NWEA’s data and evidence supporting the brand story
Map evidence across individual product, operational/portfolio, and new-innovation levels
Translate research, efficacy studies, and outcomes data into clear, usable proof points
Build and maintain a proof-point library or evidence repository
Identify opportunities to strengthen the evidence base for brand stories
Partner with Research & Efficacy, Product, Data/Analytics, and business unit teams
Connect data owners with storytellers and ensure claims are substantiated, current, and defensible
Design and establish an operating model connecting proof-point needs, data, and on-brand stories
Establish intake, prioritization, and governance processes
Create repeatable systems, templates, and workflows for sourcing, packaging, and reusing evidence
Package evidence for customer stories, case studies, campaign proof, sales enablement, and thought leadership
Prepare proof points and supporting narrative for reactive communication
Lead customer stories and case studies from sourcing through publication
Support editorial and content plans with evidence, proof points, and customer insight
Contribute to gated content such as white papers, research briefs, and practitioner guides
Partner with content strategy and Growth Marketing on evidence-backed campaign assets
Help develop long-form brand content for search and emerging AI-driven channels
Ensure evidence-based content is accurate, supported, and aligned with the brand voice

Requirements

What you’ll need

Bachelor’s degree in journalism, communications, marketing, English, a data- or research-related field, or equivalent work experience
8+ years in editorial, content marketing, communications, or a related evidence-driven storytelling function
Comfort working with data and research; able to interpret findings, ask the right questions, and judge what matters for the brand
Ability to translate research, data, or technical subject matter into compelling narrative for a non-technical audience
Experience building repeatable processes, systems, or workflows that connect teams and information
Exceptional writing and editing skills, with a portfolio of long-form, customer story, and thought leadership work
Strong stakeholder management and influencing skills; able to coordinate across functions and drive others to deliver without direct authority
Working knowledge of SEO and emerging LLM/AI search optimization practices
Hands-on experience using AI tools in a content workflow
K–12 education, EdTech, or mission-driven B2B experience — preferred
Familiarity with efficacy research, assessment, or outcomes reporting — preferred

Benefits

Comp & perks

Salary range of $110,000 to $135,000
Culture and benefits program (details provided via HMH benefits link)
Equal Employment Opportunity workplace
Work environment free from discrimination and harassment