Head of Event Sales – Top Event Venue

Hoffmann.Recruiting & More

. Lead the sales function for the conference and event business .

Posted 10/12/2026full-timeFrankfurt am Main • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in event sales management, customer relationship development, and strategic growth initiatives. Proficient in negotiating contracts, managing event portfolios, and leading sales teams while ensuring high-quality service delivery.

Highest-signal resume keywords

Event Sales ManagementCustomer Relationship DevelopmentContract NegotiationTeam LeadershipBusiness Acumen

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Event ManagementSales Strategy DevelopmentProposal PreparationCost CalculationUpscale Gastronomy Experience

Soft Skills

Excellent Communication SkillsStrong Customer OrientationPresentation SkillsResults-Oriented Working StyleEntrepreneurial Mindset

Tools & Technologies

MS Office ApplicationsEvent SoftwareInventory Management Systems

Certifications & Qualifications

Vocational Training in GastronomyHospitality DegreeEvent Management Qualification

Industry Keywords

Event SalesPremium Events SectorHospitalityGastronomyCustomer Support

About the role

Key responsibilities & impact

Lead the sales function for the conference and event business
Take responsibility for all event sales activities and ensure optimal venue occupancy
Actively acquire new customers and develop existing customer relationships and key accounts
Develop and implement new event concepts as well as sales and growth strategies
Manage the marketing and communication of the event portfolio
Advise and support customers from initial contact through follow-up
Develop concepts, prepare and present proposals, negotiate contracts, close deals, and conduct post-event follow-up
Support customers during events and assist operational colleagues with event delivery
Collaborate with internal departments to ensure and continuously improve quality standards
Lead, coach, and develop the sales team
Regularly report sales activities and sales pipeline updates to the operations management team

Requirements

What you’ll need

Vocational training or degree in gastronomy, hospitality, or event management, e.g. as a hotel professional, event management specialist, or comparable qualification
Several years of professional experience in event sales
Ideally, experience in upscale gastronomy, hospitality, or the premium events sector
Excellent communication skills
Strong customer and service orientation
Strong presentation and negotiation skills
Sound business acumen
Affinity for numbers and confidence in pricing and cost calculations
Entrepreneurial mindset and a strong hands-on approach
Structured, independent, and results-oriented working style
Proficient use of PCs and standard MS Office applications
Ideally, practical knowledge of digital foodservice tools, such as event software and inventory management systems
Excellent written and spoken German and English
Valid driving licence

Benefits

Comp & perks

Permanent employment contract
Regular, predictable working hours (Monday–Friday; weekends and public holidays off)
Competitive annual salary plus a variable, performance-based bonus
Employer contribution to occupational pension provision
30 days’ annual leave
Mobile work equipment
Free staff meals
Discounted public transport pass
Excellent public transport connections
Free on-site parking
Significant opportunity to shape and influence the role
Comprehensive onboarding
Opportunities for professional and personal development
Long-term career prospects
Appreciative and motivating company culture