Sales Manager – Care Catering, Southern Region

Hoffmann.Recruiting & More

. Acquire new customers in the Care Catering segment, including clinics, hospitals, and senior care facilities .

Posted 10/12/2026full-timeRemote • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Care Catering sales, including customer acquisition, contract negotiation, and tailored concept development. Proficient in foodservice logistics and catering concepts, with strong communication and relationship-building skills.

Highest-signal resume keywords

Care Catering Sales ExperienceContract Negotiation SkillsFoodservice Logistics KnowledgeCRM System ProficiencyExcellent German Language Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentNeeds AnalysisCatering Concept DevelopmentMeal Distribution KnowledgeFood Production MethodsSales Pipeline ReportingQuotation PreparationMarket Analysis

Soft Skills

Excellent Communication SkillsCustomer FocusPresentation SkillsNegotiation SkillsTeam Collaboration

Tools & Technologies

MS OfficeCRM System

Certifications & Qualifications

Commercial or Hospitality-Related Qualification

Industry Keywords

Care CateringFoodservice SectorHealth-Promoting NutritionCulinary ExcellenceFresh-Cook KitchensCook & ChillCook & FreezeRegeneration Techniques

About the role

Key responsibilities & impact

Acquire new customers in the Care Catering segment, including clinics, hospitals, and senior care facilities
Leverage existing CRM contacts, assigned tender projects, cold outreach, and your own professional network
Independently manage sales projects from needs analysis through customer presentations
Develop tailored Care Catering concepts and prepare quotations
Collaborate with internal stakeholders and teams
Lead contract negotiations through to successful conclusion
Develop and implement sales strategies for the Care Catering segment
Build and expand customer relationships and business contacts
Monitor and analyze market and competitor developments to identify new business opportunities
Regularly report on sales activities and the sales pipeline
Document activities in the CRM system

Requirements

What you’ll need

Commercial and/or hospitality-related training or qualification
In-depth knowledge of and experience in the foodservice sector, particularly Care Catering
Experience in a comparable sales role, preferably in Care Catering, or operational Care experience combined with the ability and mindset to take on a sales role
Good knowledge of various catering concepts and production methods in the Care segment, including fresh-cook kitchens, Cook & Chill, Cook & Freeze, and regeneration techniques
Good knowledge of meal distribution and foodservice logistics
Passion for health-promoting nutrition and culinary excellence
Excellent communication skills and a professional, confident, and persuasive presence
Strong customer focus, presentation skills, and negotiation skills
Sound judgment and tact in successfully closing contracts
Enjoy networking and cross-functional teamwork
Proficiency in MS Office, particularly Excel and PowerPoint
Experience with a CRM system is an advantage
Excellent written and spoken German
Valid driver’s license and access to a car
Willingness to travel extensively

Benefits

Comp & perks

Annual base salary plus a motivating, performance-based bonus/incentive scheme
30 days of paid vacation
Employer contribution toward occupational pension provision
Company car for private use
Mobile work equipment
Employee discounts with various partner companies
Permanent employment contract
Varied role with a high degree of autonomy and ample scope to make an impact
Flexible working hours
Opportunity to work remotely and location-independently
Comprehensive onboarding
Professional development programs
Long-term career prospects
Appreciative and motivating company culture