Product Marketing Lead

Holvi

. Set up Holvi’s product marketing strategy and priorities .

Posted 11/7/2026full-timeHelsinki • FinlandSenior💰 €5,440 - €7,065 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing strategy, lifecycle marketing, and team leadership within the fintech sector. Proficient in go-to-market planning and collaboration across cross-functional teams to drive product adoption and revenue growth.

Highest-signal resume keywords

Product Marketing StrategyLifecycle MarketingTeam LeadershipGo-To-Market PlanningFluency in Finnish and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingCRM ManagementCustomer SegmentationGo-To-Market StrategyMarket Launch ExecutionValue Proposition DevelopmentPricing StrategyCompetitor AnalysisAI Tools UtilizationB2B Marketing

Soft Skills

Collaboration SkillsCoachingHands-On Leadership

Tools & Technologies

JiraWordPressHubSpotFigmaTransifexLookerRedash

Industry Keywords

FintechBankingFinancial ServicesSMEsStartup Environment

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Set up Holvi’s product marketing strategy and priorities
Lead the product marketing team and put the strategy into practice
Own product marketing across cards, payments, FX, invoicing, bookkeeping, credit and connections to other tools in Finland, Germany and Austria
Own positioning and messaging for all products
Plan go-to-market for launches, including timing, messaging, targeting and channels
Run the launch readiness process
Lead, coach and grow the product marketing and CRM manager team
Own lifecycle marketing with CRM managers from onboarding to win-back
Monitor adoption, usage and revenue across product streams
Work with product owners on value propositions, roadmap, pricing and packaging decisions
Monitor competitors and build a voice-of-customer loop
Equip Sales, Account Management, Customer Support and partners with marketing assets
Report to the Head of Marketing based in Berlin

Requirements

What you’ll need

6+ years of experience in product marketing
At least 2 years of experience leading people
Experience setting a product marketing strategy and owning go-to-market across several products
Experience working in a fast paced growth company / startup environment
Experience in fintech, banking or financial services, ideally in a B2B context and within the target group of SMEs
Hands-on leadership approach
Experience running CRM and lifecycle marketing, or working closely with those who do
Fluency in Finnish and English, written and spoken
Strong collaboration skills
Use of AI tools as a normal part of work
Experience launching products in local markets is a plus
Experience with customer segmentation, ICPs or persona development is a plus
Understanding of marketing beyond product marketing is a plus
Previous experience with Jira, Wordpress, HubSpot, Figma, Transifex, Looker or Redash is a plus

Benefits

Comp & perks

Employee stock options – Opportunity for equity in Holvi
Flexible working hours
Hybrid work setting with possibilities for periods of remote work from Finland or abroad
Monthly benefit budget that can be used in multiple ways
Weekly exercise hour
Bi-weekly breakfasts
Bi-annual team weeks
Opportunity to shape the role around what’s good for you and Holvi