Marketing Coordinator

Home Care Evolution

. Identify, qualify, and nurture referral relationships with hospitals, rehab centers, senior-living communities, and social-service agencies .

Posted 11/1/2026full-timeUnited StatesJunior💰 $19 - $25 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in identifying and nurturing referral relationships within healthcare and senior living sectors, utilizing digital marketing tools and analytics to optimize campaigns and present insights effectively.

Highest-signal resume keywords

Degree In MarketingDigital Marketing ToolsBasic Analytics KnowledgeNetworking SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationKPI TrackingMarket ResearchContent DesignLead Qualification

Soft Skills

EmpathySelf-StarterCommunication Skills

Tools & Technologies

Google AdsMeta Business SuiteCanvaMailchimp

Certifications & Qualifications

Valid Driver's LicenseCurrent Automobile Insurance

Industry Keywords

Referral RelationshipsSenior-Living CommunitiesHealth FairsSocial-Service AgenciesMemory CareFall-PreventionRespite Care

About the role

Key responsibilities & impact

Identify, qualify, and nurture referral relationships with hospitals, rehab centers, senior-living communities, and social-service agencies
Design print, email, and social content
Track open rates and ROI and optimize campaigns
Compile weekly KPIs on leads, conversions, and competitor activity
Present insights to senior management
Deliver overviews of specialty services including memory care, fall-prevention, and respite to department heads and community groups
Research market trends and new territories
Recommend strategies to stay ahead of local competitors

Requirements

What you’ll need

Degree in Marketing, Communications, or Business—or 1+ year of hands-on sales/marketing experience
Familiarity with digital marketing tools including Google Ads, Meta Business Suite, Canva, and Mailchimp
Basic analytics knowledge
Comfortable networking at health fairs, chamber events, and professional luncheons
Organized self-starter who hits deadlines and turns spreadsheets into stories
Genuine empathy for families seeking home-care solutions
Valid driver's license
Current automobile insurance, or willingness to obtain it

Benefits

Comp & perks

Competitive salary plus performance bonuses tied to new-referral wins
Paid time off
Health benefits
Parental leave
Employee discounts
Mentor-guided career paths
Autonomy to own projects
Ongoing training in SEO, digital ads, CRM/ATS tools, and healthcare compliance
Flexible work from home options available
Flexible work schedule
Career advancement in a growing field