Director of Product Marketing

Homebase (YC W21)

. Own Homebase’s company narrative and the testing system behind it .

Posted 11/3/2026full-timeSan Francisco • California • United StatesLead💰 $200,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Marketing with a focus on building company narratives, pricing strategies, and cross-functional collaboration. Proven ability to lead teams, utilize data for decision-making, and drive measurable growth through effective go-to-market strategies.

Highest-signal resume keywords

Product Marketing LeadershipPricing And Packaging StrategyData-Driven Decision MakingCross-Functional CollaborationGo-To-Market Program Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyData AnalysisConversion OptimizationTeam LeadershipCustomer Insight DevelopmentMessaging EvaluationRevenue Impact MeasurementAI IntegrationMarket Intelligence

Soft Skills

CollaborationCommunicationTeam DevelopmentAdaptabilityFeedback Incorporation

Tools & Technologies

AI ToolsMarket Research ToolsSales ScriptsCustomer Feedback SystemsCompetitor Analysis Tools

Industry Keywords

FintechHR SoftwareSmall Business MarketingFreemium ModelsHigh-Velocity Business

About the role

Key responsibilities & impact

Own Homebase’s company narrative and the testing system behind it
Test new messages in-market and evaluate them on conversion
Align Growth, Creative, Sales, Support, Product, and PR around a consistent story
Own pricing and packaging to improve customer understanding and revenue per customer
Ship and measure pricing and packaging changes
Use data to prioritize industries and lead cross-functional vertical growth campaigns
Build go-to-market kits with owner insights, competitor maps, messaging, creator briefs, and Sales and Support scripts
Provide Sales and Support with scripts, plays, bundles, and offers, refreshing them based on call feedback and lost deals
Partner with Product to position Team App, Payroll, Cash Out, and Hiring through sign-up, trial, and the first 30 days
Build a customer insight engine with owner conversations, a rapid-feedback panel, and ongoing market intelligence
Lead the Product Marketing team and determine team organization and quarterly priorities
Develop team members into larger roles
Run the team with Growth’s weekly cadence and integrate AI into research, briefs, testing, and analysis
Report to the CMO and collaborate daily with Growth, Creative, Product, Sales, and Support

Requirements

What you’ll need

8+ years in Product Marketing or go-to-market roles
Experience leading a team of Product Marketers and developing people into bigger roles
Experience building a company narrative from customer insight and securing leadership-team alignment
Ability to demonstrate the narrative’s impact on growth after launch
Experience owning pricing and packaging decisions using data
Demonstrated measurable impact on revenue or conversion
Experience working alongside growth teams in a self-serve or high-velocity business
Experience judging messaging based on conversion
Experience building industry or segment go-to-market programs adopted by marketing and sales
Daily use of AI in professional work, with the ability to demonstrate quality-checking methods
Bonus: experience marketing to small businesses or hourly teams
Bonus: background in HR, payroll, or fintech software
Bonus: pricing experience in freemium-to-paid models
Ability to work hybrid with required in-office attendance Tuesdays and Wednesdays
No relocation assistance currently offered

Benefits

Comp & perks

Stock options
401(k) with 4% match
Medical, dental, and vision coverage
FSA options
Unlimited PTO (salaried)
Company holidays
Paid AI tools with minimal restrictions
Up to 12 weeks of paid parental leave after 6 months of service
Life insurance
Short- and long-term disability coverage
Work From Anywhere Month
Meeting-free weeks yearly
Meals provided
Commuter benefits
Team offsites
Customer Days
Flex time off and company holidays (Canada)
Designated focus periods (Canada)
Comprehensive medical, dental, and vision coverage for employees and dependents (Canada)
Maternity/Parental Leave EI top-up support after 6 months of service (Canada)
TFSA/RRSP with 4% company match (Canada)