Homebase (YC W21)

Product Marketing

• Architect and maintain the data and reporting system connecting the GTM funnel across marketing, product, sales, and CX
• Cover pipeline health, campaign performance, and customer support metrics in a trusted business view
• Define and maintain a consistent metric framework
• Partner with GTM leadership to evaluate ROI by motion and channel
• Identify programs driving results
• Build scalable self-serve tools, including agentic BI tools, natural language interactions, and agent skills
• Empower teams, managers, and executives to track performance without ad hoc requests
• Proactively surface risks, opportunities, gaps, trends, and quality signals
• Translate complex analyses into executive-ready insights supporting headcount, investment, and strategy decisions
• Collaborate with data engineering on data integrity, tracking accuracy, and instrumentation completeness for new GTM motions

Senior Analyst, GTM