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CRM Marketing – Apprenticeship/Internship
HomeExchange. Maintain and keep the CRM calendar up to date .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing CRM campaigns, utilizing marketing automation platforms, and analyzing performance metrics to optimize engagement strategies. Proficient in coordinating with creative and translation teams while maintaining a high level of organization and attention to detail.
Highest-signal resume keywords
CRM Campaign ManagementMarketing Automation PlatformsData AnalysisContent CoordinationPerformance Optimization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance AnalysisData Analysis in ExcelData Analysis in Google SheetsContent TargetingCampaign Configuration
Soft Skills
Highly OrganizedDetail-OrientedStrong Interpersonal Skills
Tools & Technologies
IterableBrazeSalesforce Marketing Cloud
Industry Keywords
Digital MarketingCRMMultichannel CampaignsEngagement StrategyMember Database Management
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Maintain and keep the CRM calendar up to date
- Centralize campaigns and coordinate deadlines with local and creative teams
- Deploy multichannel CRM campaigns via email, app push notifications, SMS, WhatsApp, and in-app messaging
- Set up campaigns, from content coordination to targeting and configuration in Iterable
- Analyze campaign performance and make optimization recommendations
- Adapt local campaigns by market, including content, targeting, and scheduling
- Coordinate content with creative and translation teams
- Contribute to defining the engagement strategy for the member base
- Regularly update member database targeting segments
- Monitor key metrics, including open, click-through, and conversion rates
- Produce reports
- Work directly with the CRM Manager Lead and the marketing, creative, translation, and local teams
Requirements
What you’ll need- Currently pursuing a four- or five-year higher education degree in marketing or communications, with a specialization in digital marketing or CRM
- Initial experience through an internship or apprenticeship in CRM, digital marketing, or growth is a plus
- Comfortable working with a marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or an equivalent tool
- Previous hands-on experience with a marketing automation platform is preferred
- Highly organized and detail-oriented
- Data-curious, with a strong interest in performance analysis
- Proficient in Excel and Google Sheets for data analysis
- Good command of English, both written and spoken
- Strong interpersonal skills and the ability to coordinate with multiple stakeholders
Benefits
Comp & perks- Meal vouchers and transportation benefits
- Subscription to our platform
- Alan health insurance (75% reimbursement)
- Two Responsible Travel Time (TTR) days if you choose a low-carbon mode of transport for a journey lasting more than six hours
- After-work drinks, breakfasts, and other team gatherings
- Pleasant offices in central Paris
- Vacation bonus
- International bonus / French profit-sharing scheme – employee savings plan
- Respectful and welcoming work environment
- Close-knit and friendly team